Pasty-lovers outraged as Ginsters unveil a ‘Vegan Moroccan’ bake

‘The end of civilisation!’ Pasty-lovers outraged as Ginsters unveil a ‘Vegan Moroccan’ bake containing butternut squash, chickpeas, apricots and dates

  • Ginsters Vegan Moroccan Vegetable Pasty follows Greggs vegan sausage roll
  • It has been created in collaboration with Cornish Michelin star chef Chris Eden
  • The new product will officially go on sale next Monday in supermarkets for £1.60

Pasty-lovers have expressed outrage after Ginsters launched a vegan pasty, dubbing it ‘the end of civilisation’ and complete ‘blasphemy’. 

The savoury snack maker has become the latest to cash in on the vegan craze, by launching its own Vegan Moroccan Vegetable Pasty. 

It will contain ingredients such as butternut squash, chickpeas and red piquanté peppers. Which will come alongside an apricot and date filling. 

The new product, although a hit with some, has faced some criticism online with several joking about the launch. 

The savoury snack maker has become the latest to cash in on the vegan craze, by launching its own Vegan Moroccan Vegetable Pasty (pictured) 

The new product, although a hit with some, has faced some criticism online with several joking about the launch (above and below)

Deborah Hosking tweeted a gif, saying: ‘Do not want.’ While Mark Johnson suggested the food company had jumped on the vegan ‘bandwagon’, saying there’s ‘plenty of room’.  

Others were a little harsher, with Randle McMurphy saying: ‘The contents of which, like the rest of their pasties, will resemble the floor of a motorway service toilet.’         

The pasty, which will include harissa, cumin and paprika seasoning, has garnered some positive comments however. 

Writing on Facebook, Carol Robinson said: ‘It’s been a great year for vegan alternatives.’ 

While Michael Dixon said: ‘Ginster should be the national flag of Cornwall. Proper pasties.’  

And another – called Tinman – has already tried one and said: ‘These are unbelievably tasty.’    

The pasty, which will include harissa, cumin and paprika seasoning, has garnered several amusing responses online

The new pasty has been created in collaboration with Cornish Michelin star chef Chris Eden, and comes after the success of the Greggs vegan sausage roll.

It is the first time Ginsters, famed for its meat-based products including Cornish Pasties and Sausage Rolls, will have launched a vegan pasty in 53 years.     

It launched a vegetarian version of the pasty to critical acclaim last year, with the vegan version following a similar theme.  

A Ginsters spokesman said: ‘This recipe reinvention marks Ginsters’ first step into the vegan market and reflects the enormous surge in popularity of veganism in the UK.’

While managing director Kieran Hemsworth said: ‘We are really excited to be able to update our recipe into a vegan friendly edition.

‘This a pasty for any time, any place. Great for lunch and on-the-go, but also delicious hot from the oven for a quick, tasty dinner.’

The new pasty (top) has been created in collaboration with Cornish Michelin star chef Chris Eden, and comes after the success of the Greggs vegan sausage roll. It has received a number of positive comments (below)

Vegan and animal rights groups also welcomed the arrival of the vegan pasty.

Dominika Piasecka, for The Vegan Society, said: ‘Anything that gives more choice for people to eat vegan food is a positive move.

‘Vegan food is not exclusively for vegans; in fact, it’s suitable for most diets and religions, and often constitutes a safe food option for all.’

While Dawn Carr, Director of Vegan Corporate Projects, said: ‘What a cracking pasty!

‘Any business not catering to the booming vegan market is missing the boat. Ginsters has hit the nail on the head by adding this plant-based pasty to its offering.’ 

The new product will officially go on sale next Monday in Tesco, Asda and Morrisons stores for £1.60. 

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