One of the many, many reasons we love Cardi B is that the woman who enjoys making money moves also understands the ubiquitous delight of a good drugstore beauty product. Take, for instance, her favorite foundation, which costs a cool $10. Or her go-to concealer, a little L.A. Girl number that costs less than some lattes.
Turns out, we can add lip balm to the list of Cardi’s affordable skincare staples. The “Bartier Cardi” singer uses Eos Crystal Lip Balm ($5) — or, at least, she does in the music video to her latest single. Want proof? Watch the video above. Right around 1:22, you can see Cardi applying the see-through swiper in the backseat of a Lyft. I literally did the exact same thing this morning!
Eos gave its iconic balm a dramatic upgrade just last year when it switched out its opaque, spherical shape for a sleeker, rounder crystal one. This salve is vegan, hypoallergenic, and free of wax, so it hydrates the heck out of your mouth with a natural blend of shea butter and coconut, avocado, castor, and sunflower oils. No wonder Cardi’s into it.
This isn’t the first time Eos has made an appearance in a music video. Back in 2013, Miley Cyrus twerked her way through the “We Can’t Stop” music video, pausing to apply the brand’s balm. Guess there’s something about Eos that makes a hit song!
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