Here’s What *Everyone* Is Adding to Cart at Sephora
It’s one thing to see the beauty products that are trending on Instagram, but wouldn’t you like to peek into some shopping bags to see what people are actually buying? After all, it’s one thing to lust after a product; it’s another to bring it into your beauty regimen. Since we were curious to know which products are the most shopped at Sephora, we did a little sleuthing to unearth the skin care, hair care, makeup, and more that are selling like wild.
What do all of these products have in common, you ask? They’re popular because they don’t just make people look their best — they’re effective, versatile, and useful for just about everyone. As you may have guessed, Sephora shoppers aren’t into skin care that doesn’t do anything. Instead, they’re buying potent serums and treatments with active ingredients such as retinol, vitamin C, and hyaluronic acid. For makeup, right now the eyes have it — especially if it involves buttery-soft shadows and neutrals with a twist. Plus, the most-purchased hair products not only strengthen and repair brittle strands, they also protect against future damage. Interestingly, shoppers are willing to spend their cash on hairstyling tools that reduce clutter, simplify the process, and make it easy to achieve salon-quality results at home. (Not a bad investment at all, when you think about it that way.)
So if you, too, want to know the most shopped beauty products at Sephora, read on because we’ve got the receipts.
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