This Setting Powder Just Launched — And It Has Already Sold Out Two Times

Every once in a while, a product comes along that will seriously up your makeup game. Hourglass Cosmetics Veil Translucent Setting Powder is one such product. This glorious, glow-giving, and supremely silky powder just launched and has already sold out twice (!!!) on

Clearly, the brand, which has pledged to go all-vegan by 2020, has a hit on its hands and on your face.

The ultra-refined, finely milled, and utterly weightless loose powder is $46 per jar, which is stamped with the brand’s "H." Ultimately, the product was created to be the period on the end of the sentence that is your makeup routine.

The setting powder adds a naturally flawless finish to the skin. It was formulated with soft-focus, light-reflecting particles that blur imperfections and minimize the appearance of pores, fine lines, and wrinkles. The end result is the smoothest skin you ever imagined.

The best thing about this powder is that the translucent formula will work with all skin tones, since it offers an invisible skin finish. That makes it an inclusive product in unique way.

No wonder Sephora can’t keep the Veil Translucent Setting Powder in stock. It’s one of those game-changers that will instantly lift, illuminate, and finish your look.

The product is also available at Barneys New York, Bergdorf Goodman, Bluemercury, Nordstrom, Space NK, and the Hourglass site.

Here are some comments from those who have fallen under the spell of the Hourglass Veil Translucent Setting Powder. Users are enchanted by both the look and the feel of this epic product.

Go ahead and give into that temptation and satisfy that desire.

Lots of users are weighing in about why they love the product in the comments of this review. The consensus is that it doesn’t further dry out those who have dry skin.

You need to add an "H" to your daily beauty regimen.

Get ready to experience the magic of the Veil. It’s bound to sell out at the Sephora site once again since its popularity is increasing and its reputation is preceding it.

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