From the moment she arrived on social media, Blake Lively’s Instagram presence has been delightful. On May 1, she wiped her account clean, replacing everything with vague information about her next movie role. But fans can breathe deeply again: Blake Lively returned to Instagram as of Saturday, May 5, and she’s following Ryan Reynolds, her husband and the Deadpool 2. For real.
Lively’s return to Instagram has fans celebrating. Her account has long been a source of joy, where the actor posted amazing throwbacks, hints about upcoming work outside of acting, and teased her husband Reynolds. The sudden disappearance and bizarre reappearance as an Emily Nelson fan account was enough to leave folks scratching their heads. By the time Lively returned to Instagram on May 5, though, she had an explanation. Well, kind of.
Lively posted side-by-side photos of herself rocking an incredible look with the following caption:
Sounds like Lively is happy to be back on Instagram.
Her full page is back up — with all of her previous photos restored — and the mysterious bio "What happened to Emily?…" is gone. She’s only following two accounts, now — and one is her husband. Lively stars in the upcoming film A Simple Favor, a black comedy-slash-mystery from director Paul Feig. The teaser for the film reveals it stars Lively as Emily Nelson, a fabulous, enigmatic person about whom little is known — even to her husband, or self-proclaimed best friend. A Simple Favor also stars Anna Kendrick as the supposed best friend, Linda Cardellini, Rupert Friend, and more in addition to Lively.
The central question of "What happened to Emily Nelson?" appears to drive the film. The teaser trailer, much like Lively’s resurrected Instagram presence, will leave fans with more questions than answers, though. That said, a hot, martini-swilling, tailored-suit-wearing, coyly unknowable woman feels like the slightly campy role Lively was born to play. The trailer sets up Emily Nelson to be larger-than-life, even untouchable, and Lively plays into it well. But what is A Simple Favor, exactly? Why does Lively’s hair change colors at the end of the trailer — and why is her character all sultriness and no dialogue? Lively’s ominous hangman tweet certainly doesn’t clear anything up. It probably wasn’t intended to, though. Darn it, you queen of intrigue.
In the end, it seems like Blake Lively leaving Instagram and then returning to Instagram definitely garnered interest in her new film. The Emily Nelson character is described as "wonderful" and "elegant" by Kendrick’s character, and an "enigma" by Friend’s, who plays Lively’s husband. The disappearance-then-emergence-new-bio-no-bio-following-unfollowing cycle on Instagram is definitely odd — so, perhaps, the mystery is intentional.
No one in A Simple Favor really knows what goes on with Emily Nelson, it seems, so it’s possible that Lively is doing some method acting. It’s also a possibility, of course, that she has a complicated relationship to Instagram, just like the rest of the world. Or maybe that’s what she wants people to think.
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