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'Cake Boss' star Buddy Valastro's advice to business owners during coronavirus pandemic: 'You've got to pivot'
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As the coronavirus pandemic continues to surge across the country, "Cake Boss" star Buddy Valastro is sharing some advice with entrepreneurs who are struggling to keep their businesses afloat.
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Valastro, a famed baker from Hoboken, New Jersey who became a household name thanks to his show "Cake Boss," has since opened up a number of bakeries, even restaurants, across the country. He's also gearing up for a return to the Food Network with a show titled "Buddy Versus Christmas."
Speaking to Yahoo! Finance this week about the coronavirus pandemic's upending of the food and beverage industry, Valastro shared he's had to think outside the box when it comes to leveraging his talents. He's advising other business owners to be as adaptable as they can be.
"I hope that business owners out there pivoted and diversified. See, I'm lucky in the fact that I'm diversified. I do television, and I own a production company that makes the television, and I own bakeries and I own restaurants and I own real estate. So if you're diversified, yeah, you might be doing bad here, but then you're not going to do well there," Valastro said.
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