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CBS All Access rebranding as Paramount+ in early 2021, promises new original series
CBS, Viacom agree to combine
Viacom CBS announced that it’s rebranding the CBS All Access streaming service to the more all-encompassing name “Paramount+” in early 2021.
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The company announced in a press release that now that CBS has merged with Viacom, it can offer more content to users than it previously could when CBS All Access got its start in 2014. The company also notes that it hopes to bring a “leading portfolio of broadcast, news, sports and entertainment brands” to more international markets, eyeing Australia, Latin America and the Nordics in 2021.
“Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling,” Viacom President and CEO Bob Bakish said in a statement. “With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”