Muslim model reveals shock at being DROPPED from a beauty campaign

Muslim model Mariah Idrissi reveals her shock at being DROPPED from a beauty campaign – ‘just because she wears a hijab’

  • Mariah Idrissi, 25, from London, said outlet refused to hire her for campaign
  • She explained the outlet was concerned she would ‘limit the audience’ 
  • Model was the first hijab-wearing woman to star in an H&M campaign 

Muslim model Mariah Idrissi has revealed she was dropped from a beauty campaign – ‘just because she wears a hijab’.

Mariah, 25, from London, explained she had lost the job because one of the outlets involved thought she would ‘limit the audience because she’s a Muslim’.

She added that she was ‘shocked’ the outlet refused to take her on board ‘on the basis that I wore a hijab’, rather than anything to do with her modelling abilities.

The model rose to fame after becoming the first hijab-wearing woman to star in an H&M campaign back in 2015.

Muslim model Mariah Idrissi has revealed she was dropped from a beauty campaign – ‘just because she wears a hijab’

Speaking on the ITV News series Young, British and Muslim, Mariah said: ‘There was a very big deal that was about to go through and one of the outlets that needed to sign it off refused on the basis that we think Mariah wearing a hijab is going to limit the audience because she’s a Muslim.

‘This was a collaboration with a beauty brand. So I was quite shocked that that outlet refused on the basis that I wore a hijab. 

‘Nothing to do with my personality, just the fact that I wear a hijab they thought their audience wouldn’t buy the product.’

She added: ‘For me, it was like well I buy things that white girls are wearing, it makes no difference, so I was a bit shocked.’ 

Mariah, 25, from London, explained she had lost the job because one of the outlets involved thought she would ‘limit the audience because she’s a Muslim’ 

Mariah did not name the outlet in question, nor the beauty brand involved in the campaign. 

Since landing her H&M campaign, the model has appeared in a range of magazines including the likes of Elle, Marie Claire and Teen Vogue.

Speaking on the new ITV News series, Mariah explained how she had never intended to be a model growing up.

In fact, she had been managing a children’s shop when she was scouted for the H&M Close The Loop campaign, as part of a push by the brand to use models from more diverse backgrounds. 

The model rose to fame after becoming the first hijab-wearing woman to star in an H&M campaign back in 2015 

Mariah said she had been left ‘shocked’ by the decision not to include her in the campaign 

Her comments come after fellow model Halima Aden made history by becoming the first hijab-wearing model to appear on the cover of British Vogue. 

The May issue has been praised for its ‘truly diverse’ cover which features nine models, including 20-year-old Halima.

The other models on the cover are Vittoria Ceretti, Adut Akech Bior, Faretta, Paloma Elsesser, Radhika Nair, Yoon Young Bae, Fran Summers and Selena Forrest, who were all hailed by Enninful and Vogue as changing the face of the fashion industry. 

Vogue fans delighted at seeing the broad spectrum of women, branding it an ‘historic’ moment that is a ‘true and beautiful reflection of our global society’. 

It comes after fellow model Halima Aden (second from left) made history by becoming the first hijab-wearing model to appear on the cover of British Vogue 

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