Universal Pictures strikes deal with major theater chain Cineplex
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Universal Pictures has struck a deal with a major movie theater chain for the second time in a week.
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The film studio and Canada's Cineplex have agreed on a multiyear "dynamic window" agreement, which allows for shorter theatrical windows.
The deal was confirmed by the film exhibitor and Universal Filmed Entertainment Group on Friday.
It's a similar agreement Universal struck with Cinemark earlier this week, and AMC Theaters, before that.
UNIVERSAL, CINEMARK REACH DEAL TO ALLOW FILMS TO PREMIERE ON-DEMAND EARLY