Celebrities' Snapchat posts could be stamped with fake image alerts

Celebrities’ Snapchat posts could be stamped with fake image alerts if they have been photoshopped after boss says proposed new law to prevent ‘warped view’ of beauty has ‘merits’

  • MP Dr Luke Evans wants a law for altered social media images to have label
  • Snapchat says it thinks the idea ‘has merit’ and is something it is ‘thinking about’ 
  • The £56billion social media giant said label could be a small 3D symbol

Snapchat is considering adding a symbol or logo to celebrity and other users’ digitally-altered pictures to alert viewers they may not represent reality.

The social media giant – worth an estimated £56billion – said it believed proposals to make it law had merit.

Tory MP Dr Luke Evans drew up the Bill which would mean celebrities would have to label images altered to change how they look.

And Snap Inc, the company behind Snapchat, confirmed it would be thinking about introducing ‘something subtle’ to flag pictures to viewers on the platform.

It was applauded by Dr Evans who told MailOnline it was ‘great to see’ them step up.

The company mentioned the 3D logo of a rattle it already uses on its baby filter – which makes users look like infants – as a reference to what size it could be.

Dr Evans, a member of the Health and Social Care Committee and a GP, said that edited photos on social media were ‘fuelling a mental health crisis’ as it was creating a ‘warped view’ of beauty.


Khloe Kardashian came under fire over an Instagram photo, left, of a video shown on the right 

Snapchat’s support for his campaign was revealed by Henry Turnball, Head of public policy UK & the Nordics, at Parliament’s Women and Equalities Committee. 

He told members: ‘I understand the proposal behind Dr Luke Evans MP, his ten-minute bill is to add some kind of logo or symbol to images or video that have been digitally altered.

‘I think that’s something that has some merit and should be carefully thought through.

‘We actually use this approach in some ways already on snapchat, we used a baby filter this year. In that lense we added a 3D rattle to the corner of the screen so there was no confusion.

‘I think that idea has some merit, you want to avoid overly-nannying people and having huge disclaimers saying this has been an altered image when in many cases it’s very obvious, but something subtle I think is an idea to think about certainly.’

The news was hailed by Dr Evans as a positive step forward and he praised Snapchat for their willingness to look at new ideas. 

Henry Turnball, Head of public policy UK & the Nordics for Snap, spoke yesterday to MPs

Lauren Goodger posted a Photoshopped version of a childhood photograph with her father

He told MailOnline: ‘Trying to live up to impossible expectations of body image is a real challenge for millions of people in Britain today, including far too many vulnerable young people. Mental health is every bit as important as physical health, and can lead to eating disorders and steroid abuse.

‘It’s great to see companies like Snapchat understanding the important role that they play in people’s lives and being open to change.

‘I’ve had many constructive meetings with stakeholders and the big social media companies and they do recognise there is a real problem and see they have an important part to play in finding a solution.

‘I’m really pleased to see that the industry itself believes that positive change is possible, this isn’t ‘too difficult’, after all this is about honest advertising.

‘I will continue to work with ministers and charities like Girlguiding to tackle this important issue.

‘Unless we make a change mental health will continue to suffer, it’s not a problem that’s going away.’

Dr Luke Evans MP hailed the move and said he was pleased to see companies embrace ideas

Celebrities have been criticised in the past for editing their social media pictures to make themselves look better.

Former The Only Way Is Essex star Lauren Goodger has been accused of altering her body shape. 

In the second image, it appears her thighs and ankles have been edited to look thinner. 

Last month, she was accused of editing a throwback picture of her and her father to alter how her face and hair looked before posting it to Instagram. 

It was clear the photo she posted had been edited after the original was unearthed in her 2013 autobiography, Secrets Of An Essex Girl.   

Khloe Kardashian also came under fire for ‘heavily editing her face’ in an Instagram photo after it was tweeted put side-by-side with a screenshot from a video interview. 

One user claimed Khloe’s beauty mark next to her nose wasn’t in the first picture, but was in the screenshot taken from the interview. 

Another said they didn’t think the photo was edited, but just used better focus and lighting.  

During the evidence to the committee yesterday the executives from Facebook, TikTok and Snapchat also defended their photo filters.

Labour MP Bell Ribeiro-Addy said filters could alter pictures to remove blemishes, change skin tone and slim faces. She asked bosses about their ‘moral responsibility to promote a sense of reality’.

TikTok’s Alexandra Evans denied the platform included filters to encourage a ‘stereotypical sense of beauty’. 

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