With 40 per cent of food bought on promotion, millions of families could be left out of pocket, critics warn.
Tory MP Philip Davies said: “Families will be appalled by this unnecessary interference. It’s a nanny-state proposal.”
Chris Snowden, of the Institute of Economic Affairs, said: “If the Government gets rid of price promotions, consumers will end up paying more.”
PM Theresa May is expected to ramp her blitz on childhood obesity after securing the support of opposition parties.
Daniel Pryor, of think tank the Adam Smith Institute, warned: “We’re on the slippery slope to tobacco-style regulation of everyday food.”
Measures are expected to be announced in June.
TV ads for food high in fat, salt, or sugar are set to be axed before 9pm. Celebs and cartoon characters will no longer be allowed to endorse them.
A third of kids are overweight or obese on leaving primary school.
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