Passengers were left outraged after watching baggage handlers hurl their "beloved" suitcases and fragile boxes seemingly without care.
Footage shows workers roughly grabbing luggage as it moves along a conveyor belt after being unloaded from a Cathay Pacific plane.
Two men take turns launching suitcases, bags and cardboard boxes into a cart, with each item landing with a thud.
Video of the scene at Hong Kong International Airport has gone viral, with more than six million views on Facebook alone.
Shocked holidaymaker Marcela Fernanda Solis Walker, who recorded the footage while she was sat on the plane, wrote: "This the way that our beloved luggage is treated!!"
She said she shot the video after flight CX5617 landed from Xiamen, China, on September 27.
It shows the two men launching almost a dozen suitcases, bags or packages, including at least one with ‘Fragile’ stickers, as two colleagues look on.
The workers were wearing the uniform of Hong Kong Airport Services (HAS), which is owned by Cathay Pacific, the South China Morning Post reported.
The Hong Kong-based firm apologised to customers and said it has launched an investigation.
Ms Solis Walker told the newspaper: “I don’t have any intention to make any trouble to the workers.
"I only wanted other people to be aware of the situation.”
A Cathay Pacific spokesperson said: “The company is aware of the footage and has taken it up with the outsourced supplier involved.
"HAS takes the handling of passenger’s property seriously and we expect the same commitment from all of our suppliers.
"We sincerely apologise to the passengers of our customer airlines in this particular incident.
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"We have since reminded our own employees and our suppliers again about the proper handling procedures.”
But social media users called on the company to sack the workers, saying there was no excuse.
One wrote: "Absolutely Horrendous. Everyone of them should be sacked."
Another added: "The management should give them lesson! If they’re not happy on their job then give them the right action."
But one warned: "Honestly if you think this will ever stop you’re an idiot, pack your bags tightly and smartly."
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