It was a shoo-in for disaster.
A marketing stunt by Adidas and AriZona Iced Tea that promised dirt-cheap limited-edition shoes descended into chaos Thursday morning — with one person carted away in an ambulance and two arrests — when sneakerheads started rioting after learning they might not get their kicks fix.
Adidas and AriZona were selling a limited-edition crossover shoe bearing the drink company’s branding for just 99 cents, which attracted hundreds of rabid collectors to descend on a two-day pop-up market at Bowery and Rivington.
But the first shoes hadn’t even been doled out when disorder erupted a little before 9 a.m., after some of the people on line learned they might not get a pair of the 1,000 limited-run sneaks.
“It was insane. Nobody got anything,” witness Lucas Crespo, 24, told The Post. “People got robbed, mobbed and pushed.”
At one point, someone lobbed a glass bottle, striking a girl in the face.
“She was covered with blood,” Crespo said. “She was there since 1 a.m. and she had to leave in an ambulance.”
The FDNY said it picked her up at 9:47 a.m. with non-critical injuries.
Two people were arrested and the NYPD eventually ordered everyone to leave.
One witness slammed the shoe and drink companies for over-hyping the event.
“They like to create hype. They promote for days and weeks to create attention — knowing that New York is barbaric, people are going to step on each other,” fumed Ty Campbell, 31.
Adidas said it will try holding the pop-up again Friday.
“Thanks to our loyal fans that came out to support our partnership with Adidas. Due to overwhelming demand and safety concerns, the NYPD shutdown our pop-up. We sincerely apologize to all our fans that waited in line. We are actively working to remedy the situation,” the company wrote.
Additional reporting by Olivia Bensimon
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