The Knicks May Not Be Dreaming Big Enough

The Knicks had a good season — but good enough to just run it back? It doesn’t seem like it, and yet that appears to be their strategy.

By Sopan Deb

Imagine you own a brand-name company with a beloved product. For decades, because of poor design decisions, the company has released versions of the product that have gone over poorly with customers — think Coca-Cola Bacon. But you put a new leadership team in place.

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