Aldi has been accused of being "insensitive" over a beef branding blunder of one of its meat products.
The supermarket chain came under fire for packaging its Mango Masala beef steak range as a "taste of India."
The slogan contradicts the Hindu religion – India's top faith – because cows are considered sacred.
Critics took to social media to highlight the marketing gaffe, MyLondon reports.
Diaspora group Reach India (UK) tweeted Aldi to urge the store to reconsider its marketing strategy.
They wrote: "Why is Aldi UK doing this? Why is Aldi selling beef as Indian and hurting Hindus. We worship the cow and consider it sacred. How dare you sell beef as Indian."
Nandini Singh, 50, of Reach India, urged the supermarket's bosses to take action.
She said: "The Hindus do not eat beef and we worship the cow.
"Aldi has been very insensitive and hurt the Hindus who shop at Aldi by selling this as Taste of India."
Worshipped almost 80% of India's population, Hinduism is by far the county's most prominent religion, followed by Islam, which represents a mere 9.8%.
Nandini added: "Hindus make up the majority in India and give immense respect to the cow.
"Selling beef as the Taste of India in Aldi clearly shows they are either not aware or do not care about the Hindus.
"Aldi needs to give an apology and take the necessary steps to ensure these type of incidents are not repeated."
An Aldi spokesperson apologised for the mistake and said the slogan would no longer appear on products.
"We are very sorry for any disappointment this may have caused," they said.
"It's by no means our intention to cause any upset. The label has now been removed from these products."
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