Heinz are looking for the man who survived for 24 days at sea on ketchup and spices because they want to buy him a new boat.
The condiments company have put out an appeal to track down 47-year-old sailor Elvis Francois, who accidentally drifted out into the Caribbean Sea after he had been working on his boat just off the island of St Maarten.
In a post on their official Instagram page, Heinz said: "To whoever finds this message, we need your help tracking down an amazing man with an amazing story.
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"You may remember Elvis Francois as the brave sailor who survived on nothing but ketchup and spices while adrift at sea for 24 days.
"Well, Heinz wants to celebrate his safe return home and help him buy a new boat… but we can't seem to find him."
Elvis found himself in trouble when adverse weather conditions meant he lost the ability to navigate his boat.
His efforts to return to port were futile and he was also unable to make contact with his co-workers as all mobile service had been lost.
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He had little choice, therefore, to sit tight and hope to be rescued, sticking a "help" sign to the back of the boat and living off the only sustenance he had on his vessel – a bottle of ketchup, garlic powder and Maggi stock cubes.
Elvis was eventually found by the Colombian Navy 120 nautical miles from the coast following his three-and-a-half week ordeal and was found to be in "good health" when he received medical care on his return to dry land.
But, despite getting in touch with the government of Dominica, where Elvis lives, and the Colombian Navy, Heinz have not yet located Elvis with the company adding on Instagram: "We're setting this message adrift into the sea of the internet, because if anyone can help us find him, it's you.
"If you or anyone you know can help us get in contact with Elvis Francois, please drop us a DM."
A Heinz spokesperson, meanwhile, issued a statement to CBS News on Tuesday, declaring that the company wanted to "gift" Elvis a "new state-of-the-art boat" which would be "equipped with full navigational technology to avoid another disaster in the future".
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