North Korean women have been ordered to refer to their lovers as "male comrades" in Kim Jong-un's latest war on everything modern.
Officials in Pyongyang urged women to "mind their language" and avoid any slang terms from progressive-minded America or South Korea, The Express reported.
An editorial in government newspaper Rodong Sinmun attacked the "bourgeois" ruling class ideology which has freed women to be more open about sex across the world.
Kim Jong-un has fought against such changes in North Korea, fearing more than half his population could adopt the language of freed people.
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A South Korean MP said he was told in a recent intelligence briefing North Korean women are banned from using popular slang term "oppa" to refer to their lovers.
The Rodong Sinmun article explained style, appearance and language are "a reflection of the state of thought and spirit".
It added losing the war against modernity would "bring many times more serious consequences than on the battlefield".
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In December a new decree made the crime of accessing South Korean entertainment punishable by up to 15 years in prison.
As Kpop and popular Korean TV dramas have become trendy throughout the world, North Korea has fought hard to prevent its own population from aspiring to the South's new popularity.
Anyone found guilty of distributing such material could even face the death penalty.
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Journalist and Pyongyang expert Jean Lee said Kim's obsession with 'protecting' his people from forward-thinking social attitudes was a transparent effort to secure his position against revolt.
Lee told CNN: "It absolutely does pose a threat if young North Koreans are watching South Korean dramas and seeing what life is like for Koreans outside their country, because they're seeing images of Seoul, of how well they're living, how freely they're living."
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North Korea is on the edge of its worst famine since the 1990s as drought, typhoon rains and food shortages threaten to starve the country's 25m people.
Even Kim himself has admitted the seriousness of the situation, telling a meeting earlier this month the food shortages were "tense".
Thirty years ago as many as 2.5m North Koreans starved to death as the end of Soviet aid meant the country was forced to fend for itself.
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