Adele congratulates boyfriend Rich Paul on launch of his New Balance collaboration while modeling his sold-out sneaker design: ‘Amazing!’
Adele congratulated her boyfriend Rich Paul on his latest career venture — the launch of his very own footwear and apparel collaboration with New Balance.
The 33-year-old songstress extraordinaire modeled his spruced up version of the New Balance 550 from the comfort of a plush floral couch and celebrated the December 10 launch.
Making sure all eyes were on the sneakers, she only showed her feet and legs in the images, while remarking ‘congratulations @richpaul.’
Proud: Adele congratulated her boyfriend Rich Paul on his latest career venture — the launch of his very own footwear and apparel collaboration with New Balance
A second snap posted by the Hello singer showed both of her feet in the retro sneakers which were ‘cashew’ colored with blue trimming.
She paired her latest go-to shoes with a pair of coordinating cream sweat pants — also from his collection — which had a navy stripe down the side.
The UK born hitmaker used a series of expressive graphics as well including one that said ‘Amazing!’ and another that included a bunch of red hearts.
The sneakers had retailed for $129 but have already sold out, with StockX resale prices in the $300 range.
The New Balance 550 was originally a retro basketball shoe from the late eighties with Paul deciding to showcase his take on it for the collaboration.
Trying on for size: The 33-year-old songstress extraordinaire modeled his spruced up version of the New Balance 550 from the comfort of a plush floral couch and celebrated the December 10 launch
Loving them: Making sure all eyes were on the sneakers, she only showed her feet and legs in the images, while remarking ‘congratulations @richpaul;
A lover of sports and sneakers from a young age, Adele’s Cleveland born boyfriend went to great lengths to get his hands on the latest shoes growing up, making the collaboration a ‘pinch me’ moment for him.
A then 12-year-old Rich would chat up store employees at places like Foot Locker to get information on sneaker shipments and time frames for when certain styles would be carried in store.
‘I used to really make relationships with the managers of these shoe stores to really understand what was coming and to actually get it early. I really did that, and greased their palms as well,’ he told Complex.
‘It was one of the first times I learned how important relationships were,’ he added of forging those connections — a skill which set him up for a successful career.
Hot couple: The UK born songstress began dating the 39-year-old sports agent in early 2021 and it marks her first relationship since she divorced husband of five years Simon Konecki; couple are pictured October 19
Killer style: Though Paul is a high power sports agent for LeBron James and other big names in the NBA and NFL, he decided to venture into the footwear and apparel space by launching his New Balance collection on December 10; Paul is pictured October 29
Paul, 39, — who boasts a net worth of $100 million — is best known as a high power sports agent for LeBron James and other big names in the NBA and NFL.
He first signed James through his self-owned agency, Klutch Sports, back in 2003 and has expanded his roster to include Ben Simmons and Anthony Davis — to name a few.
Rich and Adele began dating in early 2021, but did not debut their relationship until July when they appeared court side together at the NBA Finals.
‘I didn’t mean to go public with it. I just wanted to go to the game. I just love being around him. I just love it,’ she had told Vogue.
The two had been friends for a while — first meeting at a party years back when she was married to now ex-husband Simon Konecki.
Going public: The pair debuted their relationship in July when they appeared court side together at the NBA Finals (pictured above), but the singer told Vogue that she ‘didn’t mean to go public with it’ and simply said that she ‘just loves being around him’
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