David Beckham works up a sweat on run as he shows off trendy sportswear in new Adidas campaign
David Beckham has joined forces with the likes of athletes Shaunae Miller-Uibo and Noah Lyles to front Adidas’ latest campaign.
In new shots, the retired footballer, 46, cut a sporty figure as he modelled the new ULTRABOOST-21 sportswear.
David appeared in his element as he pounded the pavement in a white zip-up top, black leggings and pink sock from the running collection.
Sportsman: David Beckham has joined forces with the likes of athletes Shaunae Miller-Uibo and Noah Lyles to front Adidas’ latest campaign
David takes part in a 30-second film to encourage the running community to try the new ULTRABOOST 21 for themselves and experience the ‘runner’s high’.
Framed around two girls’ struggle for motivation, the film’s narrative emphasises the inclusivity of running and its ability to make people feel more positive and energised, both physically and mentally.
It comes after David and his wife Victoria, 46, have been reaping the rewards of their empire as a new company filing reveals they paid themselves £14.5million in dividends.
Cool: In new shots, the retired footballer, 46, cut a sporty figure as he modelled the new ULTRABOOST-21 sportswear
Working up a sweat: David appeared in his element as he pounded the pavement in a white zip-up top, black leggings and pink sock from the running collection
Jogging: David takes part in a 30-second film to encourage the running community to try the new ULTRABOOST 21 for themselves and experience the ‘runner’s high’
In the year before the coronavirus pandemic hit, it appears the couple enjoyed a bumper 12 months following success in both of their companies.
The couple relaxed the purse strings and took an increase of £3.4million in dividends from David’s company compared to 2018.
David’s global brand management company DBVL is now is fully independent following the buyout of XIX Entertainment’s 33 per cent stake in 2019.
Film: Framed around two girls’ struggle for motivation, the film’s narrative emphasises the inclusivity of running and its ability to make people feel more positive and energised
The company, which supports the David Beckham brand, enjoyed a revenue increase of £600,000 to £16.2million for the year thanks to licensing and brand partnerships.
Throughout the year David’s brand launched DB Eyewear and production company Studio 99, as well as the build-up to the launch of Inter Miami CF.
The father-of-four shares Brooklyn, 21, Romeo, 18, Cruz, 15, and Harper, nine, with wife Victoria.
The family jetted to the US by private jet to see in the New Year in Miami with son Brooklyn’s fiancée Nicola Peltz.
Family first: The father-of-four shares Brooklyn, 21, Romeo, 18, Cruz, 15, and Harper, nine, with wife Victoria, pictured together in 2018
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