‘Another day in paradise!’: Demi Moore, 58, puts her incredible figure on display in an Andie Swim bikini while in Greece as the siren continues to plug the brand she has invested in
Demi Moore again reminded fans she is in incredible shape at the age of 58.
The Ghost actress shared new images to Instagram on Wednesday where she modeled a teeny bikini from Andie Swim – a company she has invested in – while on vacation in Greece with her three daughters.
The ex-wife of Bruce Willis was seen in a hotel room while taking a selfie as she noted: ‘Getting ready for another day in paradise.’
Flawless female: Demi Moore again reminded fans she is in incredible shape at the age of 58. The Ghost actress shared new images to Instagram on Wednesday where she modeled a teeny bikini from Andie Swim – a company she has invested in – while on vacation in Greece with her daughters
Moore had no wrinkles and zero fat as she wore oversized glasses with her hair down in her hotel room. Behind her was an unmade bed.
The Indecent Proposal vet has been spending time in Santorini on the Aegean Sea.
On Saturday she looked heavenly wearing a flowing white dress and flower crown as she attended her goddaughter’s baptism on the Greek island of Crete.
Before that, she modeled swimsuits with her mini-me kids Rumer, 32, Scout, 29, and Tallulah, 27, whom she had with Willis, the actor to whom she was married from 1987 to 2000.
Demi and her girls are featured in a new campaign for beachwear brand Andie Swim, modeling a variety of swimsuits and bikinis after investing in the brand back in 2018.
Andie Swim was founded by Melanie Travis in 2017 as a direct-to-consumer swimwear company that allows consumers to order, try on and send back as many swimsuits as they’d like.
When in Greece…: The ex-wife of Bruce Willis was seen in a hotel room while taking a selfie as she noted: ‘Getting ready for another day in paradise’
The thrill of it all: The Indecent Proposal vet has been spending time in Santorini on the Aegean Sea; here is a look from her hotel balcony
Actress Demi chose to invest in the brand as part of a $2 million seed round led by venture capital firms Two River Capital and Sonostar Ventures. Seed funding is the first official equity funding stage, in which an investor invests in a startup company in exchange for an equity stake or convertible note stake in the company.
While the value of Demi’s investment has not been announced, she has continued to work alongside the brand in the three years that has followed as an advisor, and the company is now earning more than $20 million in revenue, growing between 75 percent and 150 percent year over year.
Speaking about her decision to invest in the swimwear giant, Demi told Women’s Wear Daily: ‘I was drawn to Andie’s approach, which puts women at the forefront.
Deja vu for Demi! The siren looks to be in as good of shape as she was for her appearance in the film Charlie’s Angels in 2003
‘Shopping for a swimsuit can be stressful and time-consuming for so many women, but Andie makes finding the perfect swimsuit an incredibly simple, easy and comfortable experience.’
GIMME MOORE: HOW DEMI MADE HER MILLIONS
Demi reportedly has a net worth of $200 million after four decades in the acting industry.
THE MOVIE INDUSTRY
In 1996 she became the highest-paid actress in film history when she received $12.5 million to star in Striptease.
As well as her work in front of the camera, Demi has earned millions as a film producer.
THE BOOK INDUSTRY
The actress also released a memoir Inside Out in September 2019
REAL ESTATE
Demi received a $7 million penthouse in New York City as part of her divorce settlement with Bruce Willis.
She sold the property in 2017 for $45 million.
Demi also owns several properties in Hailey, Idaho and a Beverly Hills mansion which was acquired in 2003 for $3.15 million.
DIVORCES
Demi received $90 million in cash and real estate in a divorce settlement with Bruce Willis in 2000.
15 years on she received a settlement from Ashton Kutcher when they divorced – but the sum has remained private.
INVESTMENTS
As well as investing in Andie Swim, Demi has invested in Thrive Market, an American e-commerce membership-based retailer offering natural and organic food products and All Market, the owner of coconut water brand Vita Coco
Melanie revealed that she got Demi on board with the investment after emailing her out of the blue and asking her to consider providing funding.
The CEO explained: ‘I think it’s rare that that works, but it worked for me. I knew she was getting more into investing, and that she was a champion for female-founded brands, particularly in the fashion space. So I cold emailed her explaining the concept for Andie, and to my surprise, she replied!
‘She was interested in the idea of a swimwear brand by and for women, that empowers rather than objectifies women. She eventually both invested and became an advisor to Andie.’
Melanie revealed that she got Demi on board with the investment after emailing her out of the blue and asking her to consider providing funding.
The CEO explained: ‘I think it’s rare that that works, but it worked for me. I knew she was getting more into investing, and that she was a champion for female-founded brands, particularly in the fashion space. So I cold emailed her explaining the concept for Andie, and to my surprise, she replied!
‘She was interested in the idea of a swimwear brand by and for women, that empowers rather than objectifies women. She eventually both invested and became an advisor to Andie.’
The St Elmo’s Fire actress gushed about the gig on Instagram: ‘SO excited to finally share @andieswim’s new campaign, celebrating togetherness and showing up for the people you love…
‘It was only fitting that I got to share this moment with the people I love most,’ she added.
Melanie added: ‘More generally on finding investors, I made a chart of everyone – both individuals and funds – that invest in direct to consumer businesses.
I read a lot of articles and blogs to develop that list. Then I went through LinkedIn to see where I had mutual contacts.
‘I reached out to my mutual contacts asking if they would feel comfortable introducing me. If they said yes, I wrote up a little blurb about Andie to make it easy for them to forward to their investor contacts. I probably sent 200-300 emails. Of those, I got about 75 meetings. Of those, about 5 or 6 invested. So, I heard a lot of no’s before I got any yeses!’
Prior to their first round of seed funding, Andie Swim had raised $250,000 in friends and family, a year before launching the business in spring 2017.
Making a splash! Earlier this month she playfully threw her hands up into the air as she worked the sexy Santorini suit for the jaw-dropping campaign
With Demi continuing to work alongside the brand, the company raised another $6.5 million in funding from a group that includes CityRock Venture Partners and Trail Mix Ventures back in December, which gives the company a total of $8 million raised.
It will no doubt continue to be a lucrative investment for Demi, with the global swimwear market estimated to reach $28 billion by 2024, according to Allied Market Research.
Prior to investing in Andie Swim, Demi – who famously played a chief risk management officer at a large Wall Street investment bank in 2011 financial drama Margin Call – injected cash into two other business platforms.
Va va voom! The A Few Good Men actress left little to the imagination in her sexy swimsuits
In 2016, the actress helped with the $111M class A fundraising for Thrive Market, an American e-commerce membership-based retailer offering natural and organic food products. Fellow celebrities John Legend and Will Smith have also since invested in the business.
WHAT IS ANDIE SWIM?
Founded by Melanie Travis in 2017, Andie Swim is a direct-to-consumer swimwear company that allows consumers to order, try on and send back as many swimsuits as they’d like.
In 2018, Demi chose to invest in the brand as part of a $2 million seed round led by venture capital firms Two River Capital and Sonostar Ventures
Thrive Market, founded in 2014 went on to exceed initial revenue expectations with an estimated annual revenue of $120 million, however the company has not comment about whether or not it’s profitable.
Demi made her first investment in 2007, injecting cash during the Angel round into All Market, the owner of coconut water brand Vita Coco, whose celebrity investors also include Madonna and Matthew McConaughey.
Earlier this year it was claimed that All Market could be valued at more than $2 billion in an initial public offering (IPO) – the process of offering shares of a private corporation to the public in a new stock issuance.
Demi herself reportedly has a net worth of $200 million after four decades in the acting industry.
In 1996 she became the highest-paid actress in film history when she received $12.5 million to star in Striptease and has continued to command hefty paychecks for her film roles.
Red-y for anything! The actress looked incredible in the revealing one-piece as she appeared in the Andie Swim campaign
Her girls: Rumer is the eldest of Demi’s three daughters with ex-husband Bruce Willis. She’s also mom to Scout, 29, and Tallulah, 27, from the marriage that lasted from 1987 to 2000
During her peak years as an actress it was reported that Demi earned around $60 million in base salaries alone, worth the same as around $100 million today.
As well as her work in front of the camera, Demi has earned millions as a film producer, producing all three installments of the Austin Powers franchise.
The actress also released a memoir Inside Out in September 2019, which debuted at No. 1 on The New York Times’ Combined Print & E-Book Nonfiction best-sellers list, and Hardcover Nonfiction best-sellers list.
Demi also received a whopping $90 million in cash and real estate in a divorce settlement with Bruce Willis in 2000. 15 years on she received a settlement from Ashton Kutcher when they divorced – but the sum has remained private.
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