Khloe Kardashian speaks on Good American ‘revolutionizing the industry’ on its 5-year anniversary…after confessing she felt ‘excluded’ from fashion ‘my whole life’
Khloe Kardashian reflected on all the ways that Good American has helped ‘push the boundaries’ and ‘revolutionize’ the fashion industry on its 5-year anniversary.
The 37-year-old reality star spoke about what her size-inclusive line has done for both her and women around the world, in a video posted to Instagram on Sunday.
Founded by she and Emma Grede in 2016, Khloe had previously confessed in a recent Health Magazine spread that the brand stemmed from her feeling ‘excluded my whole life’ when it came to clothes, based on her size.
Half a decade: The 37-year-old Good American founder spoke about her inclusive line ‘revolutionizing the industry’ and pushing boundaries as she celebrated the company’s five-year anniversary
Changing lives: Khloe Kardashian reflected on all the ways that Good American has helped ‘push the boundaries’ and ‘revolutionize’ the fashion industry on its 5-year anniversary
Khloe talked directly to the camera wearing a white long sleeve top that showed off a bit of cleavage. Her blonde hair was down and she sported hefty eye makeup and a pair of silver earrings.
‘Good American it’s your birthday! I cannot believe you are five years old! You are my baby, I love you, I’m so proud of all that we have done as a brand together — inclusivity, everything, I’m so proud of you and I can’t wait to see where you are in five years,’ she said.
And in the caption she continued to gush of the brand (which began exclusively as denim): ‘5 years of revolutionizing the industry and pushing the boundaries of inclusivity, body representation, and female empowerment.’
Personal project: The reality star had previously confessed ‘We started having a conversation about clothes and how I felt excluded my whole life,’ which she said was the beginning of the company
Greetings: She talked directly to the camera wearing a white long sleeve top that showed off a bit of cleavage
Kisses: Khloe signed off by blowing a few kisses at her followers flashing long acrylic nails and a handful of gold rings
Kardashian had talked about the brand’s origin, her longtime body issues and feeling left out of the fashion industry due to her large size.
‘We started having a conversation about clothes and how I felt excluded my whole life. I’ve fluctuated. At my largest, I was a 14 or 16—which, by the way, is totally standard in the U.S.
‘I always felt excluded from my own family—not by them. On shopping trips, I couldn’t shop where they shopped. I’d be indirectly told by brands that their clothes weren’t for me because they didn’t produce a dress in my size,’ she said.
Growing up: ‘On shopping trips, I couldn’t shop where they shopped,’ she said of her sisters Kim and Kourtney, adding ‘I’d be indirectly told by brands that their clothes weren’t for me because they didn’t produce a dress in my size’; pictured 2007
For everyone: ‘We built Good American always keeping representation and inclusivity at its core,’ she told Health of their mantra; pictured 2019
‘We built Good American always keeping representation and inclusivity at its core. It wasn’t a fad that we were trying to follow,’ she continued to say also revealing that the company had walked away from many ‘lucrative deals because they weren’t willing to carry the full size range.’
‘We didn’t need another denim brand in the world. We needed inclusivity. We needed people to feel represented,’ Khloe maintained.
Her partner Emma Grede — who was the first Black female guest shark on Shark Tank this season — spoke to the brand’s success on the show, after it did $1 million in sales on the day it launched. The brand is now estimated to be worth more than $12.25 million.
Additionally Grede is also the co-founder of Kim Kardashian’s SKIMS as she continues to work with famous family on making clothing for women with curves — like that of their own.
More than denim: ‘We didn’t need another denim brand in the world. We needed inclusivity. We needed people to feel represented,’ Khloe maintained of the brand
Founders: Emma Grede, Khloe’s co-founder (who also is a founding partner of SKIMS), helped found the brand in 2016, and they did $1 million in sales on their first day; pictured 2018
Source: Read Full Article
