EXCLUSIVE: Lila Moss’s boyfriend revealed! Kate Moss’s model daughter 20, is dating fashion marketing student Yoni Helbirtz, 22 – (who bears a striking resemble to her famous father)
Lila Moss’s boyfriend has been revealed as a student and fashion marketer called Yoni Helbirtz as they stepped out together in London on Sunday evening.
A source told MailOnline that the pair, who were first pictured together as friends two years ago, have been dating for around a year.
Model Lila, 20, the daughter of Supermodel Kate Moss, 49, and magazine editor Jefferson Hack, 52, cut a casual figure as she enjoyed quality time with Yoni, 22, – who looks just like her famous father.
Yoni’s official job title is e-commerce coordinator / fashion marketer for fashion brand Self Portrait where he has been working for just two months.
Before that, he worked as an e-commerce co-ordinator for James Lakeland Ltd and he also had a six months stint as an estate agent.
Lila Moss’s boyfriend revealed! Lila, 18, looked smitten as she cuddled up to her fashion marketing boyfriend Yoni Helbirtz, 22, during a romantic dinner date in London on Sunday
Family: Lila who is the daughter of Supermodel Kate Moss, 49, and magazine editor Jefferson Hack, 52, enjoyed quality time with her beau (left) – who struck a striking resemblance to her famous father (right, pictured in 2001)
Out and about: The model, 20, cut a casual figure for the summer outing with Yoni, who she has been dating for around a year, but has been friends with for longer
Lila went braless beneath a tight white crop top for the outing which she teamed with colourful polka dot and ruffled skirt.
She slicked back her blonde tresses into a bun and slipped her feet into ballet bumps as she accessorised with gold jewellery.
Yoni, who hails from London, is also studying and will finish his degree next year.
He donned a grey T-shirt which he paired with matching jeans and a pair of Adidas trainers.
They shared a giggle as they strolled together before stopping for a bite to eat at an Italian restaurant.
Jefferson and Kate – who dated from 2001-2004 with Lila being born in 2002 – have an amicable relationship and would ensure their daughter spent a regular amount of time with each of them in her childhood.
Back in 2016, Jefferson admitted that despite Lila having two famous parents, she found them both to be ‘deeply uncool’.
Speaking to the Sunday Times Magazine, he explained his daughter keeps himself and her model mother rooted in the ‘real’ world.
Despite her mother’s status as a bonafide British icon, thanks to her status in the fashion industry, and Jefferson’s own achingly cool CV, Lila – wouldn’t label her parents as cool.
Busty: Lila went braless beneath a tight white crop top which she teamed with colourful polka dot and ruffled skirt
Low key: She slicked back her blonde tresses into a bun and slipped her feet into ballet bumps as she accessorised with gold jewellery
Al fresco: The couple later enjoyed an alfresco dinner together
Parents: Kate and Jefferson dated from 2001-2004 with Lila born in 2002 (pictured together in 2001)
‘She thinks me and her mum are deeply uncool,’ he explained. ‘I don’t think her music tastes are cool — Capital radio and Justin Bieber. She keeps me real.’
Lila was certainly following in her mother footsteps as she posed for a daring Marc Jacobs campaign earlier this month.
She appeared in a guise fans had never seen her in before for the snaps, where she posed alongside music legend Debbie Harry.
One dress Lila donned featured a geometric tribal print, while she paired it with a neon yellow handbag and platform boots so tall that fans did a double take.
She also wore the same white boots alongside a stripy dress, as she showed the world exactly why she’s qualified to follow in her mum’s footsteps in fashion.
It was little surprise that the up-and-coming model was chosen to appear in Marc’s campaign, as she revealed her mum has been ‘close friends’ with him for years.
Kate previously appeared in a Marc Jacobs campaign last year, and even revived her iconic pink hairstyle for the promotional images.
Lila was officially declared the face of Marc Jacobs Beauty back in 2018, having known the designer for a long time – and now she’s out of her teens, her business relationship with him looks set to continue.
Dinner date: She exhibited her natural beauty, having opted to apply a minimal amount of make-up
Conversation: The couple chatted intently throughout their Italian meal
Causal: He donned a grey T-shirt which he paired with matching jeans and a pair of Adidas trainers
Stroll: Lila beamed as she walked arm in arm with her handsome companion
Playful: Her boyfriend put on a playful display and flashed the peace sign
Dating: Yoni has shared a number of photos of Lila on his Instagram page, with the two friends for years before reportedly getting together last year
Sweet: Photos show the couple out and about around London and on holiday together
Travelling: One photo shared by Yoni at the end of last year shows the couple on a beach break together
Romance: Another photo of the rising star of the modelling world sees Lila posing for her beau who captioned the snap with a heart and world emoji
Close: Lila and Yoni were pictured together in London back in September 2021
Speaking to Nylon aged just 17, Lila could barely contain her excitement at being selected by him for one of her first campaigns.
Declaring her love for his fragrance, Daisy, she praised his creativity and stated that his brand has always felt ‘very young and feminine’.
Despite constant comparisons to her famous mum in the old days, Lila is now holding her own, as demonstrated by the new fashion campaign.
She stars alongside not just Debbie Harry, but up and coming actress Ever Anderson, rapper BK the Rula and designer Mowalola, whose outfits are sold in Selfridges.
Lila gazed moodily at the camera, as she accessorised her outfits with a pair of black velour gloves, while she added to the atmosphere by posing with a black cat.
The campaign images were shot by Chris Rhodes, who has also worked with brands including Bottega Veneta, Burberry, Dior, Gucci, Louis Vuitton and Miu Miu.
Baby faced: Lila was certainly following in her mother footsteps as she posed for a daring Marc Jacobs campaign earlier this month
Hard to miss! Kate previously appeared in a Marc Jacobs campaign last year, and even revived her iconic pink hairstyle for the promotional images
Meanwhile, Lila has admitted she feels ‘jealous’ of her mother’s extensive wardrobe, mainly due to the fact that they can’t share shoes.
She wears a size five, while Kate is a six – but she has confessed that she sometimes raids her impressive clothing collection.
‘I come out in her outfits, and she goes, “I’m so jealous, it’s so cute!” and I’m just like, “It’s all yours!”‘ Lila chuckled in an interview with Vogue.
Her ‘tastemaker’ dad Jefferson Hack is also in the fashion business, having founded iconic style magazine Dazed.
Meanwhile, Lila – who is 5ft 6in – has admitted: ‘I like to wear shoes with a bit of a platform because I probably will be the shortest girl at the show!’
If that’s the case, her sky high platforms for the new Marc Jacobs campaign will have her on cloud nine.
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