‘Be relatable, avoid controversy and join TikTok’: Molly-Mae Hague shares her top tips on how to become a ‘mega influencer’ worth multi-millions
From reality TV to racking in the cash, Molly-Mae Hague has certainly carved out an impressive place in Love Island history.
And boasting an estimated net worth of around £3million and 6.4million Instagram followers, just how has the 23-year-old done it?
From choosing particular days to post on Instagram, steering clear of controversial scandals and deleting Twitter – Molly-Mae has shared how she went from islander to mega influencer.
Made it: Molly-Mae Hague, 23, has shared her top tips on how to become a ‘mega influencer’ worth multi-millions
Writing in her new book, becoming Molly-Mae, she explained that Instagram is all about ‘the perfect post’, noting that ‘my Instagram is everything to me’.
‘Momentum is key to being successful on Instagram, the minute you stop posting the minute you lose the momentum you’ve built,’ she explained.
Continuing: ‘I like to post in the evening, because, personally that performs better for me (although on Friday or Saturday I’d probably try to catch people in the morning instead).’
The secret? From choosing particular days to post on Instagram, steering clear of controversial scandals and deleting Twitter – Molly-Mae has shared how she went from islander to mega influencer
YouTube: While Molly-Mae’s main platform may be Instagram, she began her career on YouTube – and still posts consistently to her 1.65million subscribers
Noting that she tends to post every day, Molly-Mae recommends if you take a break from posting – it should be on a Friday or Saturday to maximize interactivity from followers.
And it’s not just about watching your timings, the star reckons that coming across as ‘relatable’ to followers is the key to success, explaining: ‘People like how my posts aren’t too perfect or preened; the outfits that I wear are not hard to achieve, the make up I wear is not hard to do, and the hair isn’t either – it’s all quite relatable.’
Boasting the biggest social media presence of anyone who has come out of Love Island, the star has become the most profitable contestant of the show – after coming runner-up in the 2019 series of the show with beau Tommy Fury.
But while Molly-Mae’s main platform may be Instagram, she began her career on YouTube – and still posts consistently to her 1.65million subscribers.
New release: Writing in her new book, becoming Molly-Mae, she explained that Instagram is all about ‘the perfect post’, noting that ‘my Instagram is everything to me’
The beginning: The book also contained some childhood snaps of Molly-Mae, as she explained her journey to becoming the mega-star she is today
Cute! Molly-Mae (right) pictured with her sister Zoe (left)
Beginning in 2016, the influencer already built up a following of over 10,000 on YouTube prior to Love Island skyrocketing her fame.
But it’s not easy, as she does all the editing herself – admitting she couldn’t trust someone else to have that ‘control’ over such a ‘vulnerable, uncut’ part of her life.
‘I film and edit all of my videos myself from scratch’, she details, advising that you ‘don’t need to worry too much about what you’re talking about, people love to just hear you waffle on about your life’.
Molly-Mae’s tips to become an influencer
1. Stick to one platform – TikTok is ‘the one’ right now
2. Post Instagram pictures in the evenings and weekdays
3. Be relatable to your followers
4. Pick your content carefully
5. Don’t engage in subjects that are highly controversial
6. If you want Instagram followers, start a YouTube channel
7. Do it because you enjoy it
Molly-Mae says that her highest performing videos are vlogs, producing much more engagement than sit down videos, explaining that she tells anyone who wants to be an influencer – start a YouTube.
While she’s committed to regular posting on Instagram and YouTube, Molly-Mae has taken a step back from Twitter, branding it ‘toxic’.
With her last tweet posted in October 2021, the influencer admitted that she has deleted it from her phone, recalling: ‘It just started to get so nasty that I deleted the app’.
But while she’s already made her mark, Molly-Mae does have a tip for up-and-coming influencers, advising they ‘stick to one platform’.
‘If you’re keen to get started, I think it’s important to stick to one platform: TikTok is ‘the one’ right now- and no doubt there will be the next big thing to explore eventually. If you’re looking to grow a following on Instagram, start a YouTube channel too.
‘The other thing I always say is that, if you’re going to start an Instagram page or any other social feed – do it because you enjoy it.’
Relatable: The star likes to keep it relatable, posting updates about her day to her Story
Before: She was already an Influencer prior to love Island, beginning her YouTube channel in 2016, with her first Instagram post dated back to 2017 (pictured)
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