Ryan Reynolds ‘cashes in on Wrexham success with lager’ after selling gin empire

Welcome to Wrexham season 2 official trailer

Hollywood superstar Ryan Reynolds looks set to capitalise on the success of Wrexham Football Club by launching a lager inspired by the team.

Trademarks, which have been filed, imply that fans of the team will soon be able to drink their own Wrexham lager.

Among them is “It’s Always Sunny in Wrexham” which is a play on business partner Rob McElhenney’s hugely successful TV series It’s Always Sunny In Phildelphia, as well as “R&R Lager” which seems to stand for Rob and Ryan. 

They have also trademarked “Max Effort Lager” which a reference to the Deadpool star’s film production company. The trademarks apply in both the UK and the USA.

Express.co.uk have contacted Ryan Reynolds’ representatives for comment.

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The 46-year-old dad of four and co-owner Rob McElhenney have 19 trademarks registered for the company in total, as they hope to build a franchise selling household goods, clothes and toys. 

However, they are still well behind Manchester United, who have a portfolio of over 650 trademarks.

Ryan has previous experience in the alcohol industry, having purchased an unspecified, but “significant”, stake in Aviation Gin in February 2018.

The brand and its majority owner Davos Brands, which is also behind three other spirit brands – Astral Tequila, Sombra Mezcal and Tyku Sake, was taken over by alcohol giants Diageo in 2020.

 

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Ryan and Rob covered their journey after buying the Welsh team and helping them get promoted in the Disney+ documentary series Welcome To Wrexham, which has been commissioned for a second season.

Following their investment, the team went on to be promoted to the English Football League in League Two for the first time in 15 years, after clinching the National League title and automatic promotion with a record 111 points, following a spectacular 3-1 victory over Boreham Wood back in April.

Rob quickly took advantage of the club’s new status to fulfil one of his long-held wishes by launching a new black third kit for the forthcoming season.

One of the existing rules in the fifth tier of English football is that member clubs are forbidden from playing in an all-black kit. But no such restriction applies to EFL League Two and Wrexham have wasted no time in making the most of their new-found freedom.

Revealing the menacing new kit on social media, McElhenney tweeted: “I’ve been trying to get this one made for 3 years. Under national league rule, we couldn’t have a black kit. Not a problem anymore ;)”.

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