Advert seeking rich husband who for 'opinionated feminist' goes viral

Indian newspaper advert seeking a ‘non-farting, non-burping, handsome, rich husband aged 25-28’ to match with ‘opinionated feminist, 30, with short hair and piercings’ goes viral

Advert went viral after being placed in 12 newspapers across northern India
Asks for a ‘handsome, well-built, 25-28 year old only son with an esteemed business’ for a 30-year-old ‘opinionated feminist’ with ‘short hair and piercings’
Many praised it for cleverly inverting gender stereotypes and poking fun at ads
Feminist, who asked to remain anonymous, told the BBC ‘it was a joke’ by her brother but that ‘triggered men’ sent her emails saying she was ‘toxic’

A ‘tongue-in-cheek’ advert placed in an Indian newspaper by an ‘opinionated feminist with short hair and piercings’ seeking a ‘non-farting, non-burping’ husband with ‘a farm that’s at least 20 acres’ has gone viral for ‘cleverly inverting gender stereotypes in the Indian marriage market’.

Comedian Aditi Mittal, from Mumbai, posted a photo of the advert on Twitter jokingly asking if someone had put it out on her behalf, after spotting the love- seeking note that was placed in 12 newspapers in northern India.

The note reads the woman in question is a ’30+ educated girl’ who works in the ‘social sector against capitalism’.

It says she is seeking a ‘handsome, well-built, 25-28 year old only son with an esteemed business’ that knows ‘cooking’.

After being spotted and posted on Twitter earlier this month, the tweet quickly went viral with Bollywood actress Richa Chadha, retweeting it saying: ‘someone out there is waiting for you’.

The advert is surrounded by more traditional Indian marriage adverts, which are classified caste, and religion.

Many also have details of appearance, including build, height, and skin colour. Some also list job, family wealth, and any properties that are owned.

After going viral, while many said the advert was ‘great’ and ‘hilarious’ some people wondered if the advert was ‘authentic’ with other slamming it to say the woman in question was ‘toxic’ and ‘must be fat’.

Speaking to the BBC, the woman who sent the advert revealed it was ‘just a prank’ between friends for a 30th birthday.

The brother of the ‘opinionated feminist’ who asked to stay anonymous said that ‘turning 30 is a milestone, especially because of all the conversation in our society around marriage. As you turn 30, your family and society start putting pressure on you to get married and settle down’.

The feminist added to the BBC that she does have short hair and piercings and works in the social sector.

Her brother took out the advert – which cost 13,000 rupees (£126) and gave her access to the email address listed as a birthday present.

‘I’ve received more than 60 emails so far. Many figured it was a joke and thought it was funny,’ she said.

She added that one man said he’d be perfect for us because he was ‘docile and not opinionated’ while others cruelly branded her ‘a gold digger’ and ‘a cougar’.

Others told her ‘she sounded fat’ and that ‘all feminists are idiots’ while some even sent her death threats.

After being spotted and posted on Twitter earlier this month, the tweet quickly went viral with Bollywood actress Richa Chadha, retweeting it saying: ‘someone out there is waiting for you’ while many others also tweeted it

‘Everyone wants a well-settled groom. But to see it laid out clearly triggered so many people. They were enraged,’ the brother of the feminist added.

‘Men ask for tall, slim beautiful brides all the time, they brag about their wealth, but when the tables are turned, they can’t stomach it. How could a woman set such criteria?’ the feminist said.

‘I assume that the people getting triggered are the same as those who put out these kinds of “slim, fair, beautiful bride wanted” type of ads in the first place’.

In India, 90 per cent of marriages are still arranged – with race, religion and caste being important factors in decisions.

Source: Read Full Article