Aldi launches ‘magic bag’ of food worth £10 for £3.30 to combat food waste

Aldi has launched a new sustainable scheme that gives customers the opportunity to secure £10 worth of food for just £3.30.

The supermarket giant has paired with Too Good To Go, an app that offers cafes, supermarkets and restaurants to offload food approaching its’ sell-by date that would be thrown away to thrifty customers for a massive discount.

Aldi, which is well known for its' bargains, trialed the programme last year and, after it was a roaring success, has decided to roll it out nationwide.

The supermarket chain boasts a staggering 990 locations, all of which will be offering the so-called “magic bags” to bargain hunters.

The bags are said to be worth “at least” £10 each but will go for just £3.30.

Shoppers can get their hands on the bags by downloading the Too Good To Go app which will offer them a one hour time slot to collect their goods.

And the scheme is not just great for making food more affordable, but is also predicted to stop 4,000 tonnes of food going to waste each year.

Liz Fox, Aldi’s Corporate Responsibility Director, said of the scheme, “with the rising cost of living impacting so many, Too Good To Go offers a simple and accessible way for consumers to save money and reduce waste.”

Twitter users have already been sharing their hauls on the site, with one user writing: “If you haven’t heard of Too Good To Go you’re missing out! Got a great bargain from Aldi on the Too Good To Go App and shared the contents of the box I got with my mam and we’re both delighted with it”.

Another cheekily joked that the scheme would be “hopefully useful to all while we wait for the government to regulate services and get household bills back in line.”

Aldi, who has recently launched a budget Olaplex alternative, has also partnered with Neighbourly, which is a scheme that helps business donate surplus products, money or time to local causes in need.

The supermarket chain have clarified that they’ll continue with their commitment to local charities with Neighbourly, alongside their new partnership with Too Good To Go.


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