Gucci’s gone gaga! Italian designer unveils bizarre collection emblazoned with the words ‘Fake’ and ‘Not’ to poke fun at counterfeit goods – including a £1,460 backpack and a £690 jumper
- Gucci is selling a 14-item collection emblazoned with the words ‘Fake’ and ‘Not’
- The Italian fashion house’s range includes jackets, jumpers, shoes and bags
- A backpack costs a whopping £1,460, with Fake plastered on the front of it
They say imitation is the sincerest form of flattery and now Gucci has taken a tongue-in-cheek approach to beat counterfeiters at their own game.
From jackets and jumpers to shoes and bags, the Italian fashion house is selling a range emblazoned with the words ‘Fake’ and ‘Not’.
But the 14-item collection will set shoppers back a lot more than a counterfeit, with prices ranging from £1,460 to £295.
From jackets and jumpers to shoes and bags, Italian fashion house Gucci is selling a range emblazoned with the words ‘Fake’ and ‘Not’ (pictured)
A backpack (pictured left) costs a whopping £1,460, with Fake plastered on the front and Not hidden on the back. The cheapest item in the vibrant range is a billfold wallet (pictured right) – with an eye-watering price of £295
A backpack costs a whopping £1,460, with Fake plastered on the front and Not hidden on the back.
The Fake/Not sweatshirt and nylon cape will set shoppers back by £690 and £610 respectively, while a pair of trainers is priced at £465.
The cheapest item in the vibrant range is a billfold wallet – with an eye-watering price of £295.
A pair of trainers (pictured) is priced at £465. Gucci’s website reads: ‘An ironic homage to the institutional code of the brand: The logo. The narrative began with a print inspired by a retro appropriation of the Gucci logo featuring the bicolor stripe’
The Fake/Not sweatshirt and nylon cape (pictured above) will set shoppers back by £690 and £610 respectively
Gucci previously printed its name as Guccy in 2017 on items, reflecting the trend where imitation goods often misspell names. Since then, the logo has featured in several successful collections. Pictured, the £785 bag in the recent collection
The collection features a classic bicolour stripe first seen in the 1980s – the same time the Gucci’s logo and signature motifs were thought to be first illegally appropriated.
Gucci’s website reads: ‘An ironic homage to the institutional code of the brand: The logo. The narrative began with a print inspired by a retro appropriation of the Gucci logo featuring the bicolor stripe.
‘Entering a new chapter, the green and red design mixes with Fake/Not – a playful commentary on the idea of imitation.’
Gucci previously printed its name as Guccy in 2017 on items, reflecting the trend where imitation goods often misspell names. Since then, the logo has featured in several successful collections.
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