How to get the Barbiecore look right

It’s a Barbie world! Fashions inspired by the iconic Mattel doll are in high demand after movie trailer release – tips on how to perfect Barbiecore

  • Greta Gerwig’s highly anticipated Barbie movie starring Margot Robbie and Ryan Gosling as Barbie and Ken is slated to premiere July 21
  • Within hours of the movie’s recent trailer release, analysis of Google search data reveals that online searches for ’Barbie fashion’ exploded 106% worldwide
  • Barbiecore takes inspiration from the beloved Mattel doll and is characterized by its bold, vibrant, and feminine aesthetic

Greta Gerwig’s highly anticipated Barbie movie starring Margot Robbie and Ryan Gosling as Barbie and Ken is slated to premiere July 21.

Within hours of the movie’s recent trailer release, analysis of Google search data reveals that online searches for ’Barbie fashion’ (also known as Barbiecore) exploded 106% worldwide.

Barbiecore fashion takes inspiration from the beloved Mattel doll and is characterized by its bold, vibrant, and feminine aesthetic. DailyMail.com reveals how to get the look right.

Greta Gerwig’s highly anticipated Barbie movie starring Margot Robbie and Ryan Gosling as Barbie and Ken is slated to premiere July 21.

Within hours of the movie’s recent trailer release, analysis of Google search data reveals that online searches for ’Barbie fashion’ (also known as Barbiecore) exploded 106% worldwide

Pink has been trending since Valentino’s creative director Pierpaolo Piccioli featured the bold hue heavily in the fall/winter 2022-23 Valentino Pink PP Collection.

But the fun shade has taken on a whole different aesthetic thanks to Barbie, and minus the plastic – it’s fantastic!

A new finding by fashion site Flaunt Your Fashion reveals that searches for ‘pink clothes’, Barbie’s signature color, have risen 174% since the trailer dropped online.  

Thanks to high street brands and high-end designers getting in on the trend, Barbie-inspired fashions are available at every price point.

The doll’s iconic blonde hair has also made an impact on the internet with searches for ‘blonde hair dye’ surging 157% overnight.

Pink has been trending since Valentino’s creative director Pierpaolo Piccioli featured the bold hue heavily in the fall/winter 2022-23 Valentino Pink PP Collection

Barbie style is popular on TikTok and among Gen Z, who are known for their love of nostalgia and desire for self-expression through clothing.

Celebs such as Winnie Harlow, Gigi Hadid and Nicky Hilton have made the look their own in elevated cool-girl versions. 

Winnie perfected the trend at YouTube’s beauty festival in a pink metallic minidress with a flared tutu-like skirt.

The 28-year-old model paired the dress with matching high-heel sandals. 

Her hair was styled in a bun on top of her head, putting her diamond medallion necklace and large diamond stud earrings on full display. 

Machine Gun Kelly and Megan Fox have been fans if bubble-gum pink for some time, even rocking the color in their hair.

Winnie Harlow nailed the look at YouTube’s beauty festival in a pink metallic minidress with a flared tutu-like skirt

Machine Gun Kelly and Megan Fox are fans of the Barbie-inspired trend, with pink hair matching their clothes

Nicky Hilton channeled Barbie in head-to-toe pink on the streets of New York, complete with rhinestone-embellished heels

Gigi Hadid embodied a modern day Barbie in a head-to-toe bubblegum pink look, made complete with platform shoes

Loulou heart-shaped sunglasses by Saint Laurent, $540; mytheresa.com

Love is Key T-shirt by Fiorucci, $115; fiorucci.com

The Ladbroke Trench by The Mighty Company, $1,695; themightycompany.com

Cady Rhinestone boots by Betsey Johnson, $119; betseyjohnson.com

Jezebel embellished denim top by Retrofete, $994, farfetch.com

Crystal-embellished flared jeans by Retrofete, $695; farfetch.com

Embellished leather-trimmed PVC mules by Magda Butrym, $920; mytheresa.com

In terms of clothing, Barbiecore fashion is anything that reference’s the blonde beauty’s fabulous world.

It features items such as tulle skirts, crop tops, high-waisted shorts, and faux fur coats, often with a 90s-inspired twist.

To get the look right, embrace your inner child with pastel colors like pink, yellow, light blue and lavender.

Don’t be afraid to play with prints or to mix and match bold patterns such as polka dots and gingham, a staple of Barbie’s wardrobe.

Complete your Barbie Dream Closet with garments embellished with sequins, rhinestone and fur accents.

Heart-shaped sunglasses, kitschy jewelry and PVC high-heel mules are a must!

In terms of beauty, stock up on glitter makeup and oversized hair bows for a Barbie-inspired touch.

If you approach the trend with a carefree spirit,  you’re sure to get it right.

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