Inside Dancing With Dance Moms’ Star JoJo Siwa’s Business Empire

Jojo Siwa started on the reality TV show Dance Moms with her mother. At the moment, she sings and dances, owns two YouTube channels and has a multi-million business empire. Jojo Siwa currently has an estimated net worth of $14 million and she has successfully built a massive business empire that earns millions every year. Siwa does not want to be among the reality stars who just come and go and it inspired her to dream bigger than just cashing in from the reality show. Take a look at how Jojo Siwa successfully made millions outside her stint on the Dance Moms.

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Early Life and Start of Her TV Career

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Joelle Joanie Siwa was born on May 19, 2003 in Omaha, Nebraska. Her mother is a professional dance instructor Jessalynn from Iowa, and her father is a chiropractor Tom Siwa from Nebraska. She has only one sibling named Jayden who is also famous as an influencer and vlogger. Jojo Siwa started to rise to fame when she got in as the top five finalist on the second season of Dance Moms’ Abby Lee Miller’s The Ultimate Dance Competition. At the time, Jojo was the youngest contestant on the show and has appeared on the dance competition with her mother.

At an early age, Jojo already had a vision of what she wanted to do and accomplish. She dreamed big and imagined herself becoming much more than just a reality TV star. Jojo appeared on two season of Abby’s Ultimate Dance Competition, she was selected to be part of the show in the early 2015. The following year, Jojo then released her single Boomerang for download together with her previous single called I Can Make U Dance. Boomerang became a huge hit since a lot of teens can relate to the song as it tackles the subject of online bullying. The music video of the song has received about 900 million views and about 2.5 million likes. With these achievements, she was named the Breakout Artist of the Year by the Vivid Seats in 2018.

Formation of Her Business Empire In Partnership with Nickelodeon

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During her time with the Ultimate Dance Competition, she met her current manager, Caryn Sterling. Sterling shared the same vision as hers and pursued Siwa to partner with her. Sterling wanted Siwa to do something for her jewelry line since she knew Siwas is an influencer. Sterling flew to Vegas just to meet Siwa and seal the deal with her. It was Sterling who made her dream even bigger goal, she stated that whatever Siwa wants, she could get it for her. With these business ideas in mind, Sterling and Siwa wanted to partner with a business company. Siwa wanted to sign with Nickelodeon since she firmly believes with the power of the brand among the teens.

As early as 13 years old, Jojo has already signed a deal with Nickelodeon and immediately took a direct involvement on all of her business dealings. Nickelodeon wanted to meet them to discuss huge business opportunity however, according to Forbes, Nickelodeon wanted to do it alone without Jojo. Jojo Siwa and her mother rejected the idea and said that it is not how it should be done and they should do it together as they have been together since day one. The partnership between Siwa and Nickelodeon was proven to be a lucrative business deal.

Jojo Siwa’s Massive Business Success

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As soon as their t-shirt launched, it became a huge hit and decided to add hundreds of products to their merchandise. Thanks to the support of Siwa’s global team, her brand did not much problem expanding globally. With the worldwide base of Nickelodeon, the company’s 500 employees supported Siwa’s brand. Siwa admitted that she cannot attend every meetings for her brand since she cannot be present at all the meetings happening at the same time, numerous meetings are happening all at the same time. With this in mind, she knows her time is valuable, and for this reason, she decided to focus her attention to the biggest sellers of their brand, the Jojo toys, accessories, apparel and bedding.

Shoes are among their biggest sellers and Wal Mart placed their biggest buy ever with an order of one million pairs of Jojo Shoes. Aside from the shoes, her signature bow is also a huge hit among her fans. Since they started selling the bows, they have already sold about 80 million bows which generated about $400 million sales for her brand. Siwa believes that her brand’s huge success can be attributed to her social media accounts. She is very active on YouTube and continues to produce as much content as possible to stop the clamor for her to die down. Although the business has already made her billions of money, she does not want to stop there, she wants to do more. As of the moment, she has a lot of project lined up.

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Sources: Pop Buzz, Forbes, Fox Business

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