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A MAJOR supermarket is slashing the price of almost a dozen products to just 1p, including big brands like KitKat.

Iceland is offering shoppers the chance to get popular items for just a penny to help people save a bit of cash over the summer holidays.

It comes as households look to reduce the cost of their weekly shop as food price inflation remains stubbornly high.

Starting from today, shoppers who have an Iceland Bonus card and are signed up to the app will be able to get certain items for 1p.

The selected item will stay at 1p for 24 hours, before going back to their normal price.

It will then be replaced by another item the following day that customers will be able to pick up for for a penny.

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Iceland says it will reveal which items are part of the 1p offer every day on its social media channels.

Here's the first three products that will be part of the deal:

• Wednesday, August 2 – Iceland 50pk Crispy Chicken Dippers (Usually £3.75)
• Thursday, August 3 – Nestle 14pk KitKat (Usually £2.50)
• Friday, August 4 – Iceland 10pk Smoked Back Bacon (Usually £2.30)

The offer will run for ten days until Friday, August 11 – so that means ten items in total will be reduced over this period.

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Richard Walker, executive chairman at Iceland Foods and The Food Warehouse said: “We know how tough it can be to feed the family during the summer.

"We wanted to make more items accessible for our shoppers and ease the stress when it comes to doing the weekly shop by giving unbeatable value on some of the nation’s favourite fridge and freezer fillers."

Each day, a code will be available for shoppers to redeem at the checkout on the Iceland Bonus card app.

You'll just need to enter it into the promotional code box and the item will be automatically reduced.

But you'll only be able to use one code per transaction and it can only be used when you shop online.

So do bear in mind that even though you'll be getting an item for 1p, you will have to fork out a little extra for delivery.

If you spend over £40, you can get next day delivery for free, but this doesn't mean that you should buy things just for the sake of it.

It comes as rival supermarket Co-op announced its "biggest ever price investment" in everyday essentials.

The supermarket has rolled out its members only prices to more items, with almost 200 essentials now included.

It has also lowered its standard price across more than 600 products.

What is Iceland's Bonus Card Loyalty Scheme?

With Iceland's Bonus scheme, you'll get access to exclusive offers and you can plan a budget by saving up cash in your account.

It's free to sign up for online and you'll just need to provide a few quick details.

You can download the Iceland Bonus Card app from the Apple App Store or Google Play if you're an Android user.

With it, you can get the following special benefits:

• £1 bonus each time you add £20 to your savings balance
• Exclusive Bonus Card prices
• Free home delivery in stores and online
• Prizes and offers

Remember it always pays to shop around and you can even use price comparison sites to search for deals.

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Trolley.co.uk is good for food prices or you can use tools like Google Shopping.

Meanwhile, we compared 25 everyday essentials from Tesco and Sainsbury’s to see if Clubcard or Nectar prices are really worth it

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