Netflix ended 2021 with a slightly lower-than-expected subscriber gain in the fourth quarter, and its stock took a dive with a weak Q1 outlook.
The streaming giant reported a net gain of 8.28 million subscribers for Q4, again driven by markets outside North America, to reach 221.8 million total worldwide. Netflix previously forecast 8.5 million paid net adds while Wall Street analysts expected 8.3 million, according to FactSet.
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Netflix shares fell more than 17% in after-hours trading, as the company forecast 2.5 million net subscriber adds for the first quarter of 2022. For Q1, Wall Street analysts had been projecting a gain of 7.25 million subscribers, per FactSet.
The lighter-than-expected Q1 subscriber guidance “reflects a more back-end weighted content slate,” Netflix said in its quarterly letter to shareholders. For example, “Bridgerton” Season 2 and original film “The Adam Project” will both launch in March. In addition, the company told investors, “while retention and engagement remain healthy, acquisition growth has not yet reaccelerated to pre-COVID levels.” The company attributed that to several factors including “the ongoing COVID overhang and macroeconomic hardship in several parts of the world like [Latin America].”
Netflix reported Q4 revenue of $7.71 billion (up 16%), in line with Wall Street expectations, and beat forecasts on net income with $607 million (or $1.33 per share) versus analyst consensus estimates of EPS of 82 cents.
For the full year 2021, Netflix’s paid net adds totaled 18 million — less than half the 37 million it picked up in 2020. More than 90% of the net adds last year came from outside the U.S./Canada region.
The earnings report comes on the heels of Netflix’s Jan. 14 announcement that it is hiking prices in the U.S. and Canada — a move that will boost revenue but likely result in higher cancellation rates in its most mature and slowest-growing region. For American subs, the standard two-stream HD plan is going up $1.50 (about 11%) from $13.99 to $15.49/month. It marks Netflix’s third price increase in as many years.
Fueling Q4 signups was what Netflix called its strongest year-end content slate to date.
The lineup included returning original series “The Witcher,” “You,” “Tiger King,” “Cobra Kai,” “Emily in Paris” and the final chapter of “La Casa de Papel” (“Money Heist”).
Original movies that bowed in Q4 included Adam McKay’s “Don’t Look Up” starring Leonardo DiCaprio, Jennifer Lawrence, Rob Morgan, Jonah Hill, Timothée Chalamet, Tyler Perry, Cate Blanchett and Meryl Streep; action film “Red Notice” starring Dwayne Johnson, Gal Gadot and Ryan Reynolds; “The Unforgivable” starring Sandra Bullock, Viola Davis and Jon Bernthal. The streamer also premiered awards contenders such as Jane Campion’s “The Power of the Dog” starring Benedict Cumberbatch; Maggie Gyllenhaal’s directorial debut “The Lost Daughter”; and Paolo Sorrentino’s “The Hand of God.”
“Red Notice” scored as Netflix’s No. 1 most-viewed movie in its first four weeks of release, and the company has greenlit two sequels. “The Unforgivable” and “Don’t Look Up” — which set a viewing record in its first week — also crashed onto the all-time Top 10 Netflix movies chart.
Even prior to the Q4 earnings release, Netflix shares had dropped 14% over the past month, as investors grew wary of slowing subscriber growth amid intensifying streaming competition from the likes of Disney Plus, HBO Max, Paramount Plus, Amazon’s Prime Video and others.
Consumers have always had many choices when it comes to their entertainment time – competition that has only intensified over the last 24 months as entertainment companies all around the world develop their own streaming offering. While this added competition may be affecting our marginal growth some, we continue to grow in every country and region in which these new streaming alternatives have launched.
Pictured above (l. to r.): Jonah Hill, Leonardo DiCaprio, Meryl Streep and Jennifer Lawrence in “Don’t Look Up”
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