Poundland’s chilled and frozen section coming to 50 stores by Christmas – what’s on offer

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Poundland, who acquired Fultons Foods last year, has announced plans to convert 10 of the stores. The company is also expanding its chilled and frozen food sections to a further 50 of its stores.

After high demand for its chilled and frozen sections, Poundland is making it available at another 50 stores around the UK.

The discounter has said these will mainly be implemented in the south of England and in Northern Ireland, but hasn’t released a store list yet.

Customers can expect to see the new roll out between now and December.

Among them is the new flagship store in Boston Market Place, which opens on October 16.

The next phase will take the total number of Poundland stores offering chilled and frozen food to over 250 in just two years.

The first pilot opened in Ashbourne, Derbyshire and has been a success ever since.

Customers can find foods such as ice creams, frozen fish, pizza and vegetables.

Ready meals, desserts and frozen potatoes are also on offer in stores.

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As well as this, 10 Fulton Foods stores are also being transformed to meet customer needs and demand.

Two of the frozen food stores will be converted into Poundland Local convenience stores, five will become traditional Poundland stores and three will be refurbished as standalone PEP&CO Clothing & Home stores.

The announcement comes as Poundland plans to roll out the next phase of its Diamond ICE project.

It will bring chilled and frozen food to a further 50 stores, including a large number in Northern Ireland.

The two Fultons stores which will become Poundland Locals are situated in Holbeck, Leeds and Langold, Nottinghamshire.

Poundland Local stores aim to be smaller than a typical store size with compact design, allowing it to open in smaller towns and residential areas.

They sell a core range of products including everyday groceries, snacks and household products.

It follows the launch of the first two local stores in Kendray, South Yorkshire and Hornsea, East Yorkshire.

The five Fultons stores which will be transformed into Poundland stores are situated in Batley, West Yorkshire, Brighouse, West Yorkshire, Colne, Lancashire, Killamarsh, Derbyshire and Hucknall, Nottinghamshire.

Customers will have access to a huge range alongside the chilled and frozen food sections.

The three stores that will be turned into PEP&CO stores are in Garforth, Leeds, Westhoughton near Bolton and Crookes in Sheffield.

Shoppers will be able to access amazing value family fashion as well as homeware items including kitchen and bathroom.

Poundland’s retail and transformation director Austin Cooke said: “Today’s announcement is another example of the way we’re transforming the customer offer in our stores.

“And becoming the best Poundland we can be for our shoppers, is what motivates us to move at an amazing pace.

“We’re proud that this transformation programme – extending chilled and frozen foods, clothing and homewares is helping support town centres and high streets at a time they need it most.”

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