It's no secret that Instagram can help people earn thousands, and while it was previously models and influencers who earned the most, it's now mums who are coming out on top.
'Mummy bloggers' have became wildly popular over recent years, with stars such as Stacey Solomon, Mrs Hinch, and Binky Felstead all becoming online sensations thanks to their parenting content and tips.
It's also seen their earnings soar, and new research by Cartwright & Butler has revealed just how much the top ten 'mumfluencers' could be earning, with mum-of-four Stacey, 32, coming out on top.
Cartwright & Butler has used the Instagram money calculator to work out the highest estimated earnings, per post, from the UK’s most influential mums on Instagram.
Let's take a look…
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1. Stacey Solomon
Loose Women star Stacey has seen her Instagram account become immensely popular over recent years, with the mum of four now boasting a whopping five million followers.
The 32 year old is known for documenting her and fiancé Joe Swash's family life on social media, and regularly keeps fans updated on everything from cleaning to house renovations.
Stacey is mum to 14 year old Zachary and Leighton, 10, from previous relationships, and she shares son Rex, two, and five month old daughter Rose with Joe, 40.
While she's carved out a career as a TV presenter, along with becoming a regular fixture on Loose Women, Stacey's Instagram account may also be topping up her bank balance nicely.
New research estimates that she could take home £12,268.73 for just one sponsored Instagram post, and if she did one per week, that means she could be earning £637,973.96 per year. Wow!
2. Mrs Hinch
Mrs Hinch is the definition of an Instagram sensation, having found fame thanks to her social media account.
The 32 year old, real name Sophie Hinchliffe, amassed a huge fanbase thanks to her savvy cleaning tips, household hacks, and DIY tricks.
She's landed numerous lucrative brand deals with various different cleaning companies, and has even launched her own range of homeware in collaboration with Tesco.
However, Sophie saw her fanbase increase even further after becoming a mum to Ronnie, two, and Lennie, nine months, who she shares with her beloved husband Jamie, 42.
She now boasts an incredible 4.4million followers on Instagram, where she documents her life with her young family, her cleaning tips, and on-going home renovation.
It's estimated that Sophie could earn up to £10,596.62 for one sponsored post, which, if she completed one every week, could see her take home £551,024.24 every year.
3. Louise Pentland
Louise Pentland first started her Youtube channel back in 2010, and it's safe to say her career has continued to go from strength to strength ever since.
The 36 year old has become one of the most popular bloggers and influencers to date, with 2.9 million people following her Instagram account alone.
She covers everything from lifestyle and travel to beauty and mental health, and can regularly be found sharing adorable snaps alongside her two daughters, Darcy, who she shares with ex-husband Matt Watson, and Pearl, who she shares with current boyfriend Liam O'Neill.
Cartwright & Butler's research estimates that Louise could take home around £9,660 per sponsored post, and she can top up her incoming thanks to her successful Youtube channel – where she could earn around £835.32 per video.
Overall, it's estimated Louise could take home over £500,000 every year thanks to her blogging venture.
4. Sam Faiers
Sam Faiers shot to fame as part of the cast of The Only Way Is Essex, but after leaving the show back in 2014, she's managed to start up several new business ventures.
The 31 year old has launched her own range of children's toiletries, and also founded skincare brand Revive Collagen.
She and older sister Billie, 32, saw their careers take off when they starred alongside each other in their own reality TV series, The Mummy Diaries, which followed their new lives as mums.
Sam, who is currently pregnant with her third child, shares six year old Paul, and Rosie, four, with long-term partner Paul Knightley.
It's estimated that Sam could earn up to £7,103.14 per Instagram post, with a total of £369,363.28
5. Billie Faiers
Billie also left TOWIE at the same time as sister Sam, and has gone on to become a Instagram sensation thanks to her family content.
The 32 year old shares Nelly, seven, and five year old Arthur with her husband Greg Shepherd, 37, and fans have loved watching the family on their hit TV show, The Family Diaries.
Billie has also launched her own kids clothing ranges with George at Asda, and regularly collaborates with fashion brand InTheStyle on clothing collections.
The star is thought to take home around £5,795.20 per sponsored Instagram post, and if she shared just one every week, she could be earning a total of £301,350.40 per year.
6. Rochelle Humes
Rochelle shot to fame as part of girl band The Saturdays, and after the band split up, she's gone on to launch a successful career as a TV presenter.
The 33 year old star married JLS star Marvin Humes in 2012, and fans continued to follow the pair's journey as they welcomed children Alaia-Mai, eight, Valentina, five, and one year old Blake.
Rochelle has also launched her own company, My Little Coco, which stocks an array of baby goods including shampoo and creams.
The mum-of-three is estimated to earn around £5,037.83 per post, totalling £283,427.04 per year.
7. Giovanna Fletcher
Giovanna and Tom Fletcher delighted fans back in 2013 when they revealed they were expecting their first child together, after tying the knot back in 2011.
Author Giovanna, 35, and McFly star Tom, 36, are now parents to Buzz, eight, Buddy, six, and three year old Max.
They can both be found regularly share snaps of their family life on Instagram, where doting mum Giovanna now boats over two million followers.
She's also the founder of Happy Mum Happy Baby, a platform about parenthood, and Tom is a children's author.
Giovanna is believed to earn around £4,271.26 per sponsored Instagram post, taking home a whopping £261,967.16 per year.
8. Lucy Mecklenburgh
Lucy Mecklenburgh also found fame on The Only Way Is Essex, but in 2013 she left the she in order to pursue other projects.
The 30 year old went on to launch a fitness platform and release her own book, before taking part in Celebrity Island with Bear Grylls, where she met Coronation Street actor Ryan Thomas.
Lucy and Ryan are now engaged, and are parents to two year old son Roman with a second baby currently on the way.
While Lucy has always boasted a large amount of Instagram followers, she's seen her popularity increase having become a mum, and she regularly shares parenting tips and updates with her fans online.
Lucy is estimated to earn around £3,695.88 per Instagram post, and should she complete one sponsored post per week, she could take home around £222,105.52 per year.
9. Georgia Kousoulou
Georgia Kousoulou and Tommy Mallet are one of the most popular couples to come from The Only Way Is Essex, with fans following their romance from the very start.
Georgia, 30, and Tommy, 29, delighted fans when they revealed they were expecting their first baby together, and in May 2021 she gave birth to adorable son Brody.
The mum of one's social media has since had a complete transformation, as she swaps partying for play dates and family holidays.
Georgia's popular Instagram profile could see her take home £3,534.11 per post, with a grand total of £192,185.76 per year.
10. Binky Felstead
Made in Chelsea star Binky Felstead surprised fans when she revealed she was expecting her first child with ex-boyfriend Josh Patterson.
The 31 year old welcomed daughter India in 2017, and has become one of the most popular 'mummy bloggers' to date.
She and Josh split up, and Binky has since moved on with Max Darnton, who she married in July 2021. Binky also shares baby son Wolfie with Max.
She continues to document their life as a family of four over on Instagram, and her sponsored posts could see her take home £3,263.88. Binky, should she complete one post every week, is estimated to take home £190,273.72 a year thanks to her social media account.
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