Stella Artois launches its own range of crisps that it says ‘pairs perfectly’ with its lager

• Two pints and a packet of crisps please! Stella lovers can get their crisps for free
• The Belgian beer-giant has introduced their own range of crisps to support pubs
•  The new range hopes to boost hospitality intake and support On-Trade charity

Good news, larger lovers! Stella Artois have embraced the tradition of ordering two pints and a packet of crisps by releasing their own range. 

The famous beer brand, owned by Budweiser Brewing Group, have launched limited edition crisps and are throwing them out to customers for free.

When customers buy two pints of Stella at their local, they will receive a free pack of the limited-edition crisps. 

Crisps Artois will embrace the uniquely British tradition in the hopes of boosting local pubs’ intake and helping Hospitality Action, the leading charity supporting the On-Trade.

Stella lovers can now get a packet of crisps for free, if they order two pints at the bar. The salty, sweet snack is described as the ‘perfect accompaniment’ to a pint 

 The Belgian beer giant has embraced the smoky, salty and sweet ingredients, resulting in a Smoked Salt and Black Garlic flavour, which is described as the ‘ultimate accompaniment to the crisp’. 

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Jean-David Thumelaire, On-Trade Sales Director at Budweiser Brewing Group, said: ‘As the number one beer in the UK, we want to use the power of the Stella Artois brand to support pubs and bars.

‘Launching exclusively in the On-Trade, the only way consumers will be able to get their hands on Crisps Artois will be by purchasing two pints of Stella Artois from their local. 

‘In doing so, we hope to drive consumers back into venues, encourage them to stay longer and boost rate of sale. We’ve worked tirelessly to create a packet of crisps that perfectly complements a chalice of Stella Artois and we’re confident they will be flying off the back bar.’

Alongside the launch of Crisps Artois, the company has partnered with Hospitality Action. Each packet of the crisps has a QR code for customers to scan, giving them the option to donate. 

And the beer brand will even match donations up to a maximum of £60,000. 

The hospitality sector was one of the worst affected by the Covid-19 pandemic. Now, the Belgium beer giant is raising money to support the industry 

Following the Covid-19 pandemic, the hospitality industry was hit hard and is unfortunately ‘not out of the woods yet’. 

Martin Lewis CEO at Hospitality Action said: ‘We’re excited to continue our partnership with Stella Artois and encourage pub-goers up and down the nation to support their local.’

The campaign by Stella Artois and Budweiser Brewing Group efforts to support the On-Trade. 

During the pandemic, Budweiser Brewing Group provided £1.5m of financial support to the On-Trade through its Save Pub Life programme. 

The new delicacy has been embraced by pub-lovers everywhere, and has even been reposted by UK-based food business ‘onlyscrans’.

Stella Artois have also promoted their invention by creating additional displays, coasters, table toppers and font danglers to inform customers of the offer.  

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