Willow Smith has become the face of Mugler’s latest Alien Goddess fragrance.
The 20-year-old singer and daughter to Hollywood power couple Jada Pinkett Smith and Will Smith was photographed wearing a black strappy tank and neautral-toned makeup.
Taking to Instagram to share more about the fragrance, Willow Smith called the brand’s latest fragrance a “manifesto.”
“It urges us to be wholly ourselves; to brandish what makes us unique with pride,” she said.
She added, “This new creation gives us the strength to find the best within ourselves, whoever we are, in order to accomplish extraordinary things with a positive impact on the world and those around us.”
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Having initially debuted in 2005, the latest iteration of Mugler’s iconic Alien fragrance features alluring notes of cashmere, vanilla, bergamot and jasmine.
The new eau de parfum is set to launch on Aug. 15, and there’s already excitement surrounding it.
“What has impressed us when meeting Willow is her openness, determination, confidence and her desire to move the world,” said Sandrine Groslier, global brand president of Mugler fashion and fragrance, in a statement. “She is definitely a role model for the young generation and the perfect embodiment of what is Mugler today.”
Willow Smith, who is also the co-host of “Red Table Talk” with her mother and grandmother, Adrienne Banfield-Norris, recently opened up to Vogue about discovering connections to beauty through nature as well as turning to yoga to process stress and gain strength.
“It’s helped me to learn to take a breath — not listen to the negative voice in my head — and deal with life in a more compassionate way,” she said. “That’s yoga, too. It’s a mindset and lifestyle. Not just the fact that you can do a handstand.”
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