Zac Efron's Favorite Chocolate Is Coming to the U.S. This Easter: Details

Get your sweet tooth ready. Zac Efron’s favorite chocolate brand is dropping one of its best-selling candies in the U.S. for the very first time.

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Just in time for Easter, the Icelandic artisanal chocolate brand Omnom Chocolate released a limited edition launch of their famous chocolate bunny, Mr. Carrots, earlier this month. Since its creation in 2019, the geometric rabbit — handcrafted in Reykjavik, Iceland — has continued to sell out over the years.

Though the company’s treats have been on American shelves since 2014, Omnom garnered newfound attention after appearing on season 1 of Efron’s Netflix travel series Down to Earth in 2020. While taking a tour of the Nordic country, he got a behind-the-scenes look into Omnom’s sustainable chocolate-making process and even created a bar of his own. Following the show’s premiere, the company surpassed its total amount of U.S. sales up to that point.

A limited batch of 500 Mr. Carrots chocolate bunnies are available to purchase on the company’s website for $49.99 each.

Zac Efron Through the Years

“Icelanders have a huge affinity for chocolate Easter eggs, with millions produced across Iceland every season,” said Chef Kjartin Gíslason — who cofounded the brand with friend and entrepreneur Óskar Þórðarson in 2013 — in a press release statement. “Given our unique take on Icelandic chocolate, we were excited to be a part of the Easter celebration, in true Omnom style. This meant focusing on delicious, high-quality chocolate while also incorporating our notable brand aesthetic and geometric design.”

He continued: “Following a few years of experimenting and brainstorming, our first-ever chocolate bunny – Mr. Carrots – was born. This will be the furthest he’s traveled, and he’s as excited as we are to be a part of everyone’s Easter festivities in the U.S. this year.”

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Though the Greatest Showman star’s Netflix series premiered in July 2020, Efron, 35, shared snaps from his trip to Iceland via Instagram back in 2018. “Iceland … where the lakes boil,” he captioned a video of himself and his younger brother, Dylan Efron, walking along the edge of a lake, whose warmth comes from an active volcano nearby.

Zac also celebrated his 31st birthday while filming abroad. “Feeling all the birthday love,” he captioned a picture of himself in Iceland in October 2018. “So grateful for everything and everyone in my life. Thank you! Love you all!”

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The first season of Down to Earth — which followed Zac as he learned about wellness and sustainability while exploring other countries’ cultures — also saw the Baywatch star travel to places such as France, Costa Rica, Sardinia, Peru, Puerto Rico New York City and the Amazon rainforest. Season 2 premiered in November 2022 and saw the High School Musical actor explore the biodiversity of Australia.

When he’s not sharing photos from his many travels or behind-the-scenes photos from his latest projects, Zac’s sharing sweet pics of himself and his family — including Dylan, 31, mom Starla, dad David and 3-year-old sister Olivia.

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