Let it be! A £2m attraction dedicated to The Beatles will be installed on the Liverpool Waterfront… and it could use hologram technology to create an ‘immersive experience’ of the Fab Four
- Culture Secretary Nadine Dorries welcomed the news with puns on social media
- Project could see hologram tech create ‘immersive experience’ of the Fab Four
- Budget also announced tax relief for theatres and museums will be extended
A £2million fund for a new Beatles attraction on the Liverpool Waterfront was unveiled in the Budget.
Liverpudlian Culture Secretary Nadine Dorries welcomed the news with puns on social media.
She said: ‘The Government has Come Together to invest £2million into a major new Beatles attraction,’ adding: ‘That’s something to Twist And Shout about.’
It is understood the project could see hologram technology create an ‘immersive experience’ of the Fab Four – similar to an upcoming hologram tour by Abba.
Rishi Sunak also announced that tax relief for theatres, museums, galleries and orchestras will be extended for two years to March 2024 to help them after months of closures in the pandemic.
Maria Balshaw, of the National Museum Directors’ Council, welcomed the move, saying: ‘It’s great to hear the Government showing such strong support for the arts.
‘I’m particularly grateful to see the extension of tax relief that has already made a huge difference for the sector, and much-needed investment in the public museum buildings, which make up such a vital part of our cultural infrastructure.
‘As we emerge from the pandemic, national museums like Tate and our powerful regional museums can and will play a transformative role in cities and towns throughout the country.
It is understood the Beatles project in Liverpool could see hologram technology create an ‘immersive experience’ of the Fab Four (pictured in the 1960s) – similar to an upcoming hologram tour by Abba
‘The UK-wide ecology of museums and galleries will be essential for rebuilding social wellbeing and inspiring new generations of visitors.’
Julian Bird, chief executive of Society of London Theatre and UK Theatre, also welcomed the measures.
He said the increase in rates of relief for theatre tax will ‘provide producers and investors with greater confidence in developing our world-leading theatre and drive the cultural recovery from the pandemic’.
The chief executive of industry body UK Music, Jamie Njoku-Goodwin, said ‘further action’ was needed ‘to support the music sector’s post-pandemic recovery’.
The Royal Philharmonic Orchestra, the associate orchestra of London’s Royal Albert Hall, also welcomed the two-year extension of tax relief.
Caroline Norbury, chief executive of the Creative Industries Federation, said the budget acknowledged the financial and social contribution of the sector over the last 20 years.
Paul Pacifico, chief executive of the trade body Association of Independent Music, said the tax relief extension in the Budget was ‘encouraging’ but called for a music industry-specific scheme.
A statement from London’s Southbank Centre, which includes the Hayward Gallery, described the support as ‘vital’.
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