Holly Willoughby stuns in off-the-shoulder floral gown in new shoot for her lifestyle brand Wylde Moon… after it was revealed she is ‘set for HUGE pay-rise’ on This Morning
Holly Willoughby looked nothing short of sensational as she posed in a floor-length floral gown for her lifestyle brand Wylde Moon on Saturday.
The presenter, 42, who is currently on her annual summer break but set for a huge pay-rise on her ITV return, stunned in the summer number.
Taking to her Instagram, Holly shared a snap of her posing in a field of grass to promote her perfume for the brand.
She wore an off-the-shoulder chiffon floor-length gown, which featured a corset-style bustier and intricate pink flowers embroidered on the skirt.
The star looked gorgeous as she held up the new product and gazed into the distance.
Gorgeous: Holly Willoughby looked nothing short of sensational as she posed in a floor-length floral gown for her lifestyle brand Wylde Moon on Saturday
Captioning the post, she wrote: ‘As Elizabeth Taylor said… “The beauty of fragrance is that it speaks to your heart…and hopefully, someone else’s.”
‘(Borrowed from) The Wild, My signature scent from @wyldemoon moon comes from my heart to yours… link on story ✨ #ad #adandownbrand’.
It comes after it was revealed that Holly ‘is poised for a bumper new pay deal with ITV’ when she returns to a rejigged This Morning on September 4.
The presenter is currently on her summer break, with Josie Gibson and Craig Doyle currently taking care of hosting duties during her absence.
But it’s understood she’s in line for a £300,000 pay-rise, with her yearly salary – an estimated £700,000 – boosted to £1million when she returns to a rotating stable of presenters.
As exclusively revealed by MailOnline, Welsh presenter Steve Jones is also expected to join the team over the summer as ITV endeavour to move on from the abrupt departure of Holly’s long-term co-host Phillip Schofield.
A source told The Sun On Sunday: ‘Holly is at the heart of the show’s future and success and ITV execs want her to steer a steady ship out of a rocky year. It’ll be a strong start with Alison, kicking off as a dream team.
‘Holly’s pay deal is up for negotiation in a few months so they are putting together a lucrative package that will reflect her added responsibility without Phil, and they are prepared to go up to £1million a year.’
Wow! The presenter, 42, wore an off-the-shoulder chiffon floor-length gown, which featured a corset-style bustier and intricate pink flowers embroidered on the skirt
Lucrative: It comes after it was revealed that Holly ‘is poised for a bumper new pay deal with ITV’ when she returns to a rejigged This Morning on September 4
It is believed that Holly will line-up alongside Alison Hammond for her first two shows in September, with hosts including Jones also expected to feature at a later date.
ITV are understood to have spent £250,000 on revamping the beleaguered show, with one new segment giving fashion expert Gok Wan the opportunity to travel the UK for doorstep makeovers.
The source added: ‘They are giving the show a massive push with really positive, fun stories, nothing dark or depressing.
‘Producers will splash the cash on showbiz guests, and exclusive human interest stories. Viewers can expect lots of glitz and glamour. But Holly will definitely be the jewel in their crown.’
Jones will host the programme on Wednesday alongside Josie Gibson, and ITV bosses are ‘thrilled’ with the new addition to the show following Schofield’s departure in May.
Sources at the channel say that if viewers like him then he will ‘almost certainly’ become part of the This Morning’s rotations of hosts who will present with Holly Willoughby along with Ms Gibson, Alison Hammond, Dermot O’Leary and Craig Doyle.
One told MailOnline: ‘The hope is that those watching at home will love Steve, he’s a very experienced broadcaster but also very cheeky.
Stepping in: The presenter is currently on her annual summer break, with Josie Gibson and Craig Doyle currently taking care of hosting duties during her absence
Rotating sofa: Holly with Craig Doyle, a popular presence on This Morning since he stepped in as a temporary replacement for Phillip Schofield
‘There is no permanent replacement for Phil, Holly will be presenting with Alison, Josie, Dermot and Craig, and now probably Steve.’
‘Hopefully he will be part of the new dawn for This Morning after the Schofield scandal, and will help to give it a fresh new look.’
Welsh heart-throb Jones, 46, who currently anchors Channel 4’s Formula 1 coverage, shot to fame in 2003 when he presented Channel 4’s T4 alongside Miquita Oliver. He was later hired by Simon Cowell to host the X Factor USA.
ITV bosses have decided not to replace Schofield, 61, who in May admitted to having an affair with a much younger colleague and then lying to The Mail on Sunday about it.
Instead, Holly will be front and centre of the programme Monday to Thursday, with a member of what ITV chiefs call the ‘This Morning family.’
Old times: ITV is endeavouring to move on from the abrupt departure of Holly’s long-term co-host Phillip Schofield earlier this year
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