2001: Kate Moss stars in her first Rimmel advert
Kate Moss looked absolutely stunning as she celebrated the launch of her new Diet Coke Break advert in a gorgeous red gown.
The model, who attended the event with a host of celebrity friends last night, looked fiercely fashionable as she posed for some dramatic shots on some mirrored escalators.
The star’s jaw-dropping red satin Galvan gown featured a halterneck design and fishtail skirt.
The daring ensemble, which clung tightly to Kate’s modelesque figure, was paired with some metallic gold sandal heels.
Kate opted for her blonde dresses to fall down in a natural look, while she also decided on some subtle makeup.
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The glamorous event, which took place at Marble Arch’s Frameless in London, also opened its doors to Kate’s VIP pals, including Felicity Hayward, Miquita Oliver and DJ Fat Tony.
The glitzy immersive experience also saw stars like Layton Williams and Bimini Bon Boulash make an appearance.
Kate’s new TV ad, which is directed by Felix Cooper, revolves around the 11:30 Diet Coke Break, with Kate taking a sip to quench her pre-show creative thirst.
The fashion icon appears in the ad, accompanied by a soundtrack featuring Josephine de la Baume’s taken on Willie Dixon’s classic I Just Want to Make Love to You.
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Kate rose to fame in the early 1990s as part of the “heroin-chic” fashion trend.
She became internationally recognised following collaborations with Calvin Klein and has since become an icon known for her waifish, size zero figure.
Since then, Kate has been extremely successful in many business endeavours and has become the Creative Director of Diet Coke.
She was given exclusive access to the brand’s archives for inspiration and spoke about drawing on the iconic 11:30 Break as her source of creativity.
The model said: “Last year was such an incredible experience, so when we collaborated on Season 2, the brand’s archives were an amazing place to start.
“The Diet Coke Breaks are classics, and I wanted to add a fashion twist to these moments.
“The campaign is very different aesthetically to the ‘90s and ‘00s but the narrative is the same.
“It’s all about a pause to love what you love and indulge yourself in that moment, without taking yourself too seriously.”
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