Molly-Mae Hague deletes all trace of PrettyLittleThing from her Instagram bio after quitting her £5million-a-year creative director role
Molly-Mae Hague has removed all traces of PrettyLittleThing from her Instagram biography after stepping down as creative director to focus on motherhood.
Last month, MailOnline revealed that Molly-Mae, 24, was stepping down from her £5million-a-year PrettyLittleThing creative director role after 22 months in the role.
And now, the former Love Island star has deleted all trace of the fast fashion brand from her Instagram bio, despite insisting she would remain a brand ambassador.
It previously read: ‘Creative Director @prettylittlething,’ however the sentence has been removed.
Instead, Molly-Mae’s position as CEO of her fake tan brand, Filter, and the handle of her home/interiors account can be seen, alongside her agent’s contact details.
Oh? Molly-Mae Hague, 24, has deleted all trace of the Pretty Little Thing from her Instagram bio after stepping down from her £5million-a-year creative director role after 22 months
Gone! Her Instagram bio previously read: ‘Creative Director @prettylittlething,’ however the sentence has been removed
Despite removing all mention of PLT from her bio, at the end of last month, Molly-Mae stressed that she would remain an ambassador for the fast-fashion brand.
The reality star was appointed creative director by the fashion giant in August 2021 and reportedly paid an enormous £400,000 per month, but stepped down after welcoming her daughter Bambi in January.
Her departure announcement came two months after PrettyLittleThing founder Umar Kamani left the company to pursue new opportunities following a decade at the helm.
Molly-Mae became a mother for the first time with boyfriend Tommy Fury, 24, in January and has spoken openly about the struggles she’s faced as a new parent.
In March, she described the ‘traumatising’ first weeks of raising daughter Bambi and her frustrations over not knowing how to articulate herself, admitting, ‘I feel like my brain is not my brain anymore.’
A source told MailOnline last month: ‘Molly-Mae is stepping down from her role as PrettyLittleThing creative director.
‘She has absolutely adored working with the brand and furthering her expertise in the fashion industry but for now she wants to continue enjoying her maternity leave and focus on being a mum to Bambi.
‘This isn’t the end for PrettyLittleThing and Molly, she remains an ambassador, as does her sister and they will be looking at opportunities in the future.’
Speaking on her YouTube channel, Molly confirmed the news, saying: ‘A lot of people have been asking me about PLT creative director, how’s the role going, how’s everything going with PLT, and everything is going incredibly with PLT…
Eh? Despite removing all mention of PLT from her bio, at the end of last month Molly-Mae stressed that she would remain an ambassador for the fast-fashion brand
Big decision: Molly, who was appointed by the fashion giant in August 2021 and reportedly paid an enormous £400,000 per month, is leaving the high-profile job
New parents: The former Love Island star became a mum for the first time with boyfriend Tommy Fury in January and has spoken openly about the struggles she’s faced as a new parent
Brand ambassador: Molly-Mae has become synonymous with PrettyLittleThing after signing a partnership with the brand following her rise to fame on Love Island in 2019
‘I will forever have the most insane relationship with PLT… they are literally my family. I am still working with them and doing collections and edits, but I have actually decided to step down as my creative director role.
‘Over the last few weeks, I have realised that I’m only going to get this time once with my first-born child and I’m only going to get Bambi being four months old once and I feel like I’ve had to rearrange my life a little bit and lose some commitments that I did have.
‘Myself and PLT have decided collectively that as much as the creative director role was incredible and I have literally loved being the creative director of PLT more than anything it was such an amazing chapter for me it has naturally come to an end.
‘I am a mum now and I never really gave myself a maternity leave and I got straight back into work instantly because my work is my phone and showing my life is my work. The last thing I would want to be is in a role that I can’t fulfil right this moment.’
She added: ‘There is no drama, there is absolutely no tea… nothing has gone on.’
Molly-Mae has become synonymous with PrettyLittleThing after signing a partnership with the brand following her rise to fame on Love Island in 2019.
After being appointed creative director, Molly attempted to silence her critics that claimed she was too young and inexperienced for the role by saying after three years at the company it was a ‘natural progression’ for her to move up the ranks.
She said: ‘For the last three years I sort of naturally developed more of a lead in the business, in terms of when I was coming in for meetings to talk about the collections that I was producing, I’d be giving out ideas and talking to the teams about things I saw within the brand and they really appreciated my ideas.’
Stepping down: She confirmed the news on her YouTube, saying ‘I am still working with them and doing collections and edits but I have decided to step down as my creative director role’
She also rakes in thousands per Instagram post when she advertises her collections with PLT, her latest summer edit marketed as her ‘first photoshoot post-baby.’
‘It was just an organic natural flow for me to just take on this role, because I was kind of already doing it anyway.’
The job reportedly paid the young mum a whopping £5million a year, which was just one of her revenue streams after also running her fake tan brand Filter by Molly-Mae and having lucrative partnerships with companies such as Beauty Works.
Over the years, Molly has defended her involvement with PLT saying, ‘I think people get it twisted and think ‘Molly-Mae is going to come in and flip this brand upside down and she’s now the owner’ but it’s just not the case.
‘I come in most days, and I just sit and I give my creative input where I can and I give them my ideas because since being a consumer from the age of 14, I know what I want to see from this brand. I’ve gone through all the stages of being a PLT customer, to an influencer, to an ambassador to now the creative director.’
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