Bungling thieves took almost five hours to raid a store but eventually managed to steal £10,000 worth of designer stock.
Armani and Nike stock destined for Christmas customers was taken meaning some will not be able to get the items they ordered in time.
The hapless burglars took seven attempts to raid the shop in Birmingham Road, Wylde Green in the early hours of Sunday, December 16.
The drawn out break-in began shortly after midnight with one thief spotted arriving at 12.15am on Sunday, walking past the shop and checking the shop’s roller shutters, Birmingham Live reports.
He returns 20 minutes later and is at the shop for five minutes attempting to break the mechanism.
And returns 13 minutes later ‘banging around’ and at that point – at 12.55am – he has an accomplice on look out.
The duo leave and then return around 2am, this time managing to operate the shutters, lifting them by around a foot and getting into the ‘porch’ area between the shutters and front door.
The hapless thieves leave again and return at 3am – this time with a pick axe. They smash glass and also a camera in the lobby area. They leave again.
An hour later – just after 4am the thief tries using a two-piece fishing rod to hook Armani tracksuits – but they are too heavy to be reeled out of the shop.
After another dash away, the thieves return at 4.40am with a big duvet cover – and for the first time enter the shop, activating the sensor and triggering the shop’s alarm.
Between 4.41am and 4.44am the thieves took Emporio Armani EA7 tracksuits and clothing and Nike gear worth £10,000.
Police are called arriving at 5.05am but by that time the thieves have made their escape.
The owner of the business, Ben Fairfaix, 41, said: “I’m just shocked. This is the 10 year I have had the shop and I have never, ever had a break-in.
“It happened on the busiest weekend of the year for us with online orders. The week before Christmas – it’s upsetting.
“This didn’t seem to be planned and I think the thieves live nearby because they kept going and coming back.
“I think the white guy – who was the person breaking in – was drunk. He definitely had a can of lager in his hand at 2am and was staggering around. He seemed to get braver, and braver and braver as he went on.
“They haven’t for a clue what they are doing.
“We were laughing when we looked at the CCTV footage and saw the white guy trying to get the heavy tracksuits with a fishing rod. He was never going to do it with that.
“But he did manage to work out the mechanism for the shutter.
“It was only when he got in to the shop that the alarm sounded.
“We have got a computer and a till – but he didn’t touch that.
“We took the EA7 stuff offline. But some people will miss out for Christmas.
“I am offering a £500 reward for the name of the person if they are convicted. I feel that upset.
“I’d almost feel better about it – if it had been planned.
“I just don’t want them to do this to any other business.”
CCTV footage of the two suspects has been released.
A spokesperson for West Midlands Police said: “Police are investigating reports of a burglary at a shop in Birmingham Road, Wylde Green shortly after 4am yesterday morning (16 December).
“It is believed a man smashed the windows to the store, before returning an short time later and stealing a large quantity of clothes.
“Anyone with information can call 101."
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