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Former publicist and gossip veteran Rob Shuter has written a self-help book that shows regular folk how to transform their lives by using the “secrets celebrities and brands spend millions of dollars to discover.”
Shuter, who has repped Jennifer Lopez, Diddy, Alicia Keys, Jessica Simpson, Jon Bon Jovi and many more over the years says he reveals the intel in “The 4 Word Answer.”
“Working with some of the biggest stars in the world I quickly discovered that it wasn’t talent all my super successful clients had in common. Rather what they all shared was the knowledge of exactly who they are in just four words,” Shuter tells Page Six. “If you are not living the life you want to live — the answer is just four words away.”
He says that “while the events, details and raw conversations in the book all happened, this is not a celebrity tell-all.”
“It is about being a star in your own life. Rolling out your own red carpet and becoming as comfortable in your own skin as celebrities are in theirs,” Shuter adds.
It’ll be published by Post Hill Press on Sept. 21, and it’s available for pre-order.
Shuter also hosts the “Naughty but Nice” podcast on the iHeartRadio network. He has previously been the Huffington Post’s celebrity columnist and the executive editor of OK! magazine, and was one of the hosts of daily morning show “The Gossip Table” on VH1.
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