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Also, featuring were housekeeping coming into the room unannounced or having a rubbish view. If guests were to experience any of these bugbears, 59 percent would not stay in the specific hotel ever again and 52 percent would tell their family and friends.
The study was commissioned by IHG Hotels & Resorts’ voco hotels brand and also revealed what guests would want from a hotel stay in an ideal world, with nine in 10 naming “great service” as important.
Almost half feel an approachable and personalised service is more important than ever following the pandemic and 48 percent are craving connection and interaction more during their travels compared to previously.
Nearly half (46 percent) would like to be able to talk to staff, and vice versa, in a friendly, conversational manner rather than overly formal.
And many would like some more unexpected services offered, including in-room afternoon tea (24 percent), customised itineraries (17 percent) and even a babysitting option (nine percent).
Will Yell, a spokesman for voco, said: “It’s interesting to see what aspects of a hotel stay can get on a guest’s nerves – as well as what they’d want in an ideal world.
“From features in rooms to how hotel staff act towards them, all play a part in influencing guest’s experiences.
“The study shows that cleanliness and other basics rank highly, but people also care immensely about how they are approached during their stay and want to ensure they feel comfortable – both physically and in themselves.
“Every hotel has a different service style, and we pride ourselves on our unique hosted service which aims to give people what they want from a stay and personalised offerings for each individual.”
Informed by the survey data, voco hotels will roll out new turn up service rooms at select hotels in the UK.
Instead of turning down beds, the turn up service rooms, bookable for a limited time, will offer a touch of the unexpected for guests, with possible perks set to include in-room mixologists and unique dining, a packing and unpacking service, or in-room spa treatments and fitness options.
The study also found that 44 percent of those polled want to be valued as an individual when staying in a hotel and 37 percent feel it’s important for hotel workers to connect with guests.
Friendly service topped the list of things that would make people likely to rebook with a hotel brand – beating nice food, an easy check-in service and nice décor.
And seven in 10 polled, via OnePoll, said a high-quality service is the most important factor for them when finding somewhere to stay.
People want to feel comfortable (61 percent), relaxed (58 percent) and valued (45 percent) when staying in a hotel and similarly believe staff should be friendly (68 percent), approachable (67 percent) and calm (42 percent).
Will added: “Just like travel has changed, consumers expectations have too. With nearly half of travellers stating they want to be valued as an individual, a one-size-fits-all approach to hotel service no longer resonates with travellers.
“And while service is one of the most important elements that makes voco hotels so unique, we’re also known for doing things a little bit differently.
“So rather than turning down beds, we’re turning up our hosted service to enhance our guest’s stays and deliver unexpected offerings that meet the needs of today’s travellers.”
TOP 20 HOTEL BUGBEARS ACCORDING TO GUESTS:
1. Uncomfortable bed
2. Unclean room upon arrival
3. Noisy guests
4. Mould around the bath or shower
5. Thin walls so you can hear everything in the next room
6. Uncomfortable pillows
7. Weak shower pressure
8. Unhelpful hotel staff
9. Being charged for extras e.g., extra tea bags, extra lavatory roll, in-room beverages etc
10. Faulty key card
11. Hotel staff who don’t use basic manners
12. Housekeeping coming into the room unannounced
13. A long and complicated check-in process
14. No TV in the bedroom
15. Lack of cleaning from staff during the stay
16. Unapproachable hotel staff
17. No light switch next to the bed
18. Unable to contact staff when needed
19. Not enough milk for tea or coffee
20. Lack of plug sockets
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