Amazon Prime Day October deals 2023 LIVE: The retailer’s biggest shopping event is back with its second sale of the year
- Everything you need to know about Prime Big Deal Days
- Don’t miss: The 45 best Amazon Prime Big Deal Days deals
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It’s official: Amazon Prime Day 2023 has arrived, and there are so many great deals to take advantage of.
Between 00.01 AM on October 10 and 23.59 PM on October 11, Prime members can enjoy 48 hours of great savings across all categories with steep discounts on Shark vacuum cleaners, Ninja air fryers, Amazon Fire devices and more.
But instead of sending you off to the Amazon Prime Big Deals Days sale section to sort through thousands of products yourself, we’re bringing you the very best deals live.
Make sure you’ve signed up to Prime or have started a free trial to join in on this year’s event. Stay tuned for ongoing updates as our expert shopping editors continuously refresh this live blog throughout the day.
Unleash the savings: Join us for Prime Day LIVE – Your ultimate guide to the best deals!
By Emily Knott
Welcome to your go-to destination for the best Amazon Prime Day deals.
If you're in search of unbeatable deals, you're in the perfect spot.
Our dedicated team of shopping experts will be at your service until the final moments of Prime Big Deal Days, ensuring you don't miss out on the finest deals that deserve a place in your shopping basket.
Act fast, as the excitement lasts until midnight tomorrow.
The SALE is on! Explore the 45 best Amazon Prime Day deals you don't want to miss in our guide
By Emily Knott
Discover the 45 best Amazon Prime Day deals handpicked by our dedicated editors. Whether you're in the market for powerful Shark vacuum cleaners or state-of-the-art smart speakers and TVs, our collection is your ultimate destination for today's top savings. Seize the opportunity – these deals are not to be overlooked!
Amazon October Prime Day 2023 is here! The 45 best DEALS you don't want to miss – including top offers on Ninja air fryers, Echo Dot smart speakers and Shark vacuum cleaners
Tasty low-fat cooking: The Tefal ActiFry Genius XL air fryer does it all – and it's 48% off
By Emily Knott
Now 48 per cent off, this Tefal air fryer features nine smart auto programmes, up to 54 smart programme combos, and a built-in timer, which means you get tasty meals without having to resort to guesswork.
Download the free Tefal App and get over 300 recipes created just for the ActiFry. You won’t have to suffer through boring mealtimes again.
Tefal ActiFry Genius XL 2in1 YV970840 Air Fryer – 1.7 kg / 8 Portions, now £149 (was £284.99)
Lowest price ever! LEGO Architecture London Skyline Set just £22
By Emily Knott
Indulge your passion for architecture with the LEGO Architecture London Skyline Set 21034, now at its lowest price ever on Amazon with an incredible 37 per cent off.
Immerse yourself in the iconic landmarks of London, from the majestic Tower Bridge to the historic National Gallery, and let your creativity soar as this set seamlessly integrates with all other LEGO construction sets.
LEGO Architecture London Skyline Set 21034, now £22 (was £34.99)
Flush away high prices! 45 Amazon Brand – Presto! 3-Ply Quilted Toilet rolls under £24
By Emily Knott
Experience the comfort with Amazon Brand – Presto! 3-Ply Quilted Toilet Tissues, boasting 9,000 unscented sheets across 45 rolls, made from plant-based materials, all at the lowest price this year, backed by over 4,000 five-star ratings for its exceptional softness and strength.
Amazon Brand – Presto! 3-Ply Quilted Toilet Tissues, Unscented, 9000 Count, 45 Rolls (5 Packs of 9), 200 Sheets per Roll, now £23.08 (was £27.15)
The Ninja dual-zone air fryer is just £159.99 during Amazon Prime Day
By Emily Knott
Effortlessly cook healthier meals with the number one bestselling Ninja Foodi Dual Zone Digital Air Fryer, featuring two separate cooking zones for simultaneous cooking, saving time and energy.
With six cooking functions, large capacity, and dishwasher-safe drawers, this innovative appliance is a must-have for quick, delicious, and energy-efficient meals.
Act fast – snap up this deal
before it sells out!
Ninja Foodi Dual Zone Digital Air Fryer, 2 Drawers, 7.6L, F300UK, now £159.99 (was £219.99)
LOWEST price: Save a huge 61% on the Echo Dot (5th generation, 2022 release)
By Emily Knott
Get the Echo Dot for its lowest price yet at £21.99 this Amazon Prime Big Deal Days.
Described as Amazon’s best-sounding Echo Dot yet, you can enjoy an improved audio experience with Alexa for clearer vocals, deeper bass and vibrant sound in any room.
Echo Dot (5th generation, 2022 release) | Big vibrant sound Wi-Fi and Bluetooth smart speaker with Alexa | Charcoal, now £21.99 (was £54.99)
Quick cleanup: Shark Cordless Vacuum price plummets to £49.99
By Emily Knott
There are unmissable savings on Shark vacuum cleaners, like the versatile Shark Handheld Cordless Vacuum Cleaner, now priced under £50.
Enjoy effortless cordless cleaning with 3 handy attachments, ideal for pet owners, and up to 10 minutes of powerful run-time plus a convenient one-touch easy empty feature.
Shark Handheld Cordless Vacuum Cleaner with Pet Tool, Crevice Tool & Dusting Brush, 80 W, 0.45 liters, 10 Minute Run-Time, Washable Filter, Black & Yellow, CH950UKT, now £49.99 (was £79.99)
Cat owners can save 47% off Purina ONE Adult Dry Cat Food
By Emily Scrivener
Cat owners shouldn’t miss the opportunity to shop the Purina ONE Adult Dry Cat Food now a massive 47 per cent off this Amazon Prime Day. Helping to support healthier digestion, higher energy and vitality levels, healthy skin, brighter eyes and a shinier coat, this deal is one for your feline friend.
Purina ONE Adult Dry Cat Food Rich in Chicken 6kg, now £19.09 (was £36.09)
Echo Dot (5th Gen, 2022) and Meross Smart Plug bundle – now 64% off
By Emily Knott
Upgrade your home with the Echo Dot (5th Gen, 2022) in Deep Sea Blue paired with a Meross Smart Plug and save £46.99.
Enjoy crystal-clear vocals, deeper bass, and vibrant sound while Alexa effortlessly manages your smart home, entertains with your favourite music, and simplifies your daily routine. Take the first step into a smarter, more convenient lifestyle with this essential Smart Home Starter Kit.
Echo Dot (5th generation, 2022 release), Deep Sea Blue + Meross Smart Plug, Works with Alexa – Smart Home Starter Kit, now £26.99 (was £74.98)
Good morning! Wake up with 55% off the De'Longhi Scultura Espresso Machine
By Emily Scrivener
Wake up with a barista-worthy cup of coffee thanks to the better-than-half-price deal on the De’Longhi Scultura Traditional Barista Pump Espresso Machine. With a 15 bar pressure to create your perfect espresso and a cappuccino system with a manual milk frother, you might never need to fork out for expensive coffees again.
De'Longhi Scultura Traditional Barista Pump Espresso Machine, now £109.99 (was £244.99)
Amazon Prime Day has officially started!
By Emily Knott
Amazon Prime Day is now in full swing, showcasing a fantastic array of deals.
We'll be returning at the crack of dawn to share an even more extensive selection of outstanding deals, handpicked by our team of shopping experts.
Stay tuned for bigger and better savings.
Happy feet, happy wallet: TWO Plantifique foot peel masks for £11.99
By Emily Knott
Now £11.99 for a two-pack (that’s 29 per cent off), the foot exfoliator’s impressive formulation contains milk and plant extracts, including sweet peach and papaya, that dissolve dead skin until it literally sheds off your feet.
In short, this foot peel is a pair of socks drenched in exfoliating acids that help slough away and remove hard dead skin for baby-smooth soles. It’s genius.
Foot Peel Mask with Peach by Plantifique – 2 Pack Foot Mask, now £11.99 (was £16.95)
Home bargain! Get 120 Ariel All-in-1 PODS for £24.55 (that's 32% off)
By Emily Scrivener
You can get 120 Ariel laundry capsules for £24.55 this Amazon Prime Day.
Helping you lift stains, brighten, freshen, and protect fabrics and with brilliant stain removal even in a cold wash, it even comes with a touch of Lenor Unstoppables.
Ariel All-in-1 PODS Washing Liquid Laundry Detergent Tablets / Capsules, 120 Washes, now £24.55 (was £36)
This portable Bluetooth speaker from Anker is less than £30
By Emily Knott
Perfect for music on the go, this small but mighty portable Bluetooth speaker from Anker delivers powerful sounds and rich bass with a battery life of up to 24 hours. It’s compact, portable and small enough to pop into your bag.
And, as it’s IPX7 waterproof, it’s ideal for sunny beach days, poolside hangouts and even your bathroom – because who doesn’t enjoy singing in the shower?
Anker Soundcore 2 Portable Bluetooth Speaker, now £26.99 (was £39.99)
Sweat smart: The Fitbit Charge 5 Activity Tracker is now under £100
By Emily Scrivener
If you’re looking for an activity tracker, we have good news: the Fitbit Charge 5 Activity Tracker is now under £100.
The sleek and very smart fitness tracker features a sleep monitor, calorie tracker, reminder to move and heart rate monitor. Notably, it also has a long-lasting battery life of up to seven days.
Fitbit Charge 5 Activity Tracker with 6-months Premium Membership Included, now £99.99 (was £169.99)
Anker portable phone charger price drop: Unbeatable bargain today!
By Emily Knott
With a huge capacity (it provides more than 4 charges for iPhone 11, and over), the portable Anker Power Bank is a must-have tech accessory for keeping your smartphones, tablets and other mobile devices powered up on the go.
Anker Power Bank, 325 Portable Charger (PowerCore Essential 20K) 20000mAh Battery Pack, now £26.99 (was £39.99)
Sweet dreams! The cosy Silentnight Deep Sleep Double Duvet 13.5 Tog is just £23.75
By Emily Scrivener
Snuggle up on colder nights with the Silentnight Deep Sleep Double Duvet, now a very decent 34 per cent off on Amazon. Generously filled, this will transform your bed this autumn.
Silentnight Deep Sleep Double Duvet 13.5 Tog double, now £23.75 (was £36)
Lightning Deal: VonHaus Leaf Blower and Vacuum just £39.99 (for a limited time only!)
By Emily Knott
Keep your lawns and gardens clear of leaves this autumn with the VonHaus Leaf Blower.
The corded leaf blower sucks, blows and mulches all in one for optimal performance. Powered by a 3000w motor and with its huge 35-litre bag capacity, piles of leaves are a thing of the past.
VonHaus Leaf Blower and Vacuum 3000W, now £39.99 (was £54.99)
Cult favourite: Elizabeth Arden's Eight Hour Cream is £10.45 off
By Emily Scrivener
A welcome addition to your handbag and bathroom cabinet, the Elizabeth Arden Eight Hour Cream can be used as a regular part of your beauty routine. It’s effective for everything from moisturising dry skin to smoothing errant strands of hair.Elizabeth Arden Eight Hour Cream Skin Protectant for Face & Body (50ml), now £17.55 (was £28)
Drill down savings: Number one bestselling Bosch combi drill on sale for just £59.99
By Emily Knott
Get the Bosch Home and Garden Cordless Combi Drill, now at the lowest price seen this year with a 43 per cent discount.
The bestselling drill provides optimum power for various tasks with a 3-in-1 system, 20 torque settings.
Bosch Home and Garden Cordless Combi Drill PSB 1800 LI-2 (2 x 18 volt batteries, 20 torque settings, drill and impact function, in carrying case), now £59.99 (was £106)
Get the customer-loved Remington Shine Therapy Hair Straighteners for just £24.99!
By Emily Scrivener
Get salon-worthy, sleek, and shiny hair with the Remington Shine Therapy Advanced Ceramic Hair Straighteners, now with a remarkable 69 per cent discount.
Featuring advanced ceramic plates infused with nourishing Moroccan Argan Oil, these straighteners offer a cheap alternative to GHDs, delivering excellent results and receiving rave reviews from satisfied customers.
Remington Shine Therapy Advanced Ceramic Hair Straighteners, now £24.99 (was £79.99)
Flipping fantastic: Ninja ZEROSTICK Pan Set now 35% cheaper (lowest recorded price!)
By Emily Knott
Upgrade your kitchen with the Ninja ZEROSTICK Premium 5-Piece Pan Set, now at its lowest recorded price.
Experience unbeatable durability with pans up to 20 times tougher than traditional non-stick options, offering a scratch-resistant, oven-safe, and metal utensil-friendly solution for all your cooking needs.
Ninja ZEROSTICK Premium 5-Piece Pan Set, now £142.99 (was £219.99)
Get your healthiest smile yet with 60% off the Oral-B Pro 3 electric toothbrush
By Emily Scrivener
With a massive saving of 60 per cent off, this is an unmissable deal for this Amazon Prime Big Deal Days sale and the perfect time to upgrade from your manual toothbrush and reap the rewards.
It has three cleaning modes, an in-built timer and pressure control that alerts you when you brush too hard.
Oral-B Pro 3 Electric Toothbrush, now £39.99 (was £100)
Tower air fryer with 22,000 five-star ratings now £38.80 (run, don't walk!)
By Emily Knott
Now a massive 45 per cent off, there’s never been a better time to invest in an air fryer, and the Tower T17021 Family Size Air Fryer is phenomenally popular on Amazon.
The highly-rated air fryer has a generous 4.3-litre capacity and has fry, roast, grill and bake functions, so you can make a variety of meals. Better still, it cooks up to 30 per cent faster than a conventional oven, while the Vortx also cooks food with little or no oil.
Tower T17021 Family Size Air Fryer with Rapid Air Circulation, 60-Minute Timer, 4.3L, 1500W, Black, now £38.80 (was £69.99)
Lowest price ever: Ninja Speedi 10-in-1 Rapid Cooker and Air Fryer – now £139.99
By Emily Knott
The Ninja Speedi 10-in-1 Rapid Cooker and Air Fryer, now its lowest price ever with 44 per cent off, is a culinary powerhouse that can cook delicious meals in as little as 15 minutes.
Combining the wonders of steam and air frying, the kitchen gadget can craft entire dishes using the Rapid Cooker function, while the versatile 10 functions empower you to steam, air fry, grill, bake – and more while using up to 75 per cent less fat.
Ninja Speedi 10-in-1 Rapid Cooker, Air Fryer and Multi Cooker, 5.7L, now £139.99 (was £249.99)
Dust bunnies, beware! eufy RoboVac 15C MAX Robot Vacuum Cleaner now £139.99
By Emily Knott
Don’t miss out on this huge 43 per cent saving on the highly-rated eufy robot vacuum cleaner with over 4,700 five-star reviews.
Boasting the brand’s strongest ever suction power (2000Pa Max) while maintaining quiet operation and a super-slim design (2.85 inches), it gets to work cleaning your house, so you don’t have to. You can even set cleaning schedules for when you’re not in.
eufy RoboVac 15C MAX Robot Vacuum Cleaner, now £139.99 (was £244)
Clean up this Prime Day! Get 53% off these Finish dishwasher tablets
By Emily Scrivener
You can save on your weekly shop this Amazon Prime Big Deal Days and score a massive 53 per cent off Finish dishwasher tablets – that’s 80 tablets for just £12.35. It even works on baked on foods so it’s sure to save you time and effort cleaning too.
Finish Ultimate Infinity Shine Dishwasher Tablets Bulk, Scent : Fresh, Size : 80 Dishwasher tabs, now £12.35 (was £26)
Prime Day deal alert! Shark Vacuum price drop to just £139.99
By Emily Knott
Upgrade your cleaning routine with the Shark Portable Lift-Away Upright Vacuum Cleaner [NV602UKT] Pet Model, now with 39 per cent off.
Effortlessly tackle every corner with its versatile design, featuring portable Lift-Away capability for stairs and high spaces, dual floor modes for seamless transitions, and an Anti-Allergen Complete Seal that captures 99.9 per cent of dust and allergens.
Shark portable Lift-Away Upright Vacuum Cleaner [NV602UKT] Pet Model, Anti-Allergen, Red, now £139.99 (was £229.99)
Echo Buds 67% off: Prime Day unleashes record-breaking discounts!
By Emily Knott
Experience the ultimate audio freedom with the Amazon Echo Buds (2nd gen) at an unbeatable 67 per cent off thanks to this Amazon Prime Day deal.
These wireless earbuds offer seamless integration with Alexa, exceptional sound quality, and the convenience of active noise cancelling, making them the perfect companion for your everyday activities.
With their water-resistant design, you can enjoy your favourite music and take calls on the go, rain or shine.
Echo Buds (2nd Gen) | Wireless earbuds with Alexa, Bluetooth in-ear headphones with active noise cancelling, built-in microphone, IPX4 water resistant | Black, now £35.99 (was £109.99)
Stay tuned for the best offers coming your way!
By Emily Knott
Amazon Prime Day is just around the corner, with less than 45 minutes to go before the sale extravaganza kicks off.
Get ready to uncover incredible deals that deserve a prime spot in your shopping basket.
Game on! Snag the EA FC 24 + PS5 Standard bundle at 24% off
By Emily Knott
Experience the most authentic football gaming experience ever created with the PlayStation5 Console and EA SPORTS FC 24.
Develop club legends, improve players with Ulti
mate Team Evolutions, and even welcome women’s footballers to the pitch alongside men as you write your own story in Manager and Player Career modes and join friends on the pitch with cross-play in Clubs and Volta Football.
EA FC 24 + PS5 Standard, now £409.99 (was £539.99)
Score the Orla B PRO3 3500 Toothbrush for just £45 – hurry 55% discount ends in ONE hour!
By Emily Knott
Get your healthiest smile yet with the Oral-B Pro 3 electric toothbrush, now on sale for 55 per cent off.
It helps to remove 100 per cent more plaque even in hard-to-reach areas thanks to the deep-cleaning three-in-one technology, and it c
omes with three cleaning modes and a handle-integrated quadrant timer that alerts you every 30 seconds to change the brushing zone.
Oral-B Pro 3 Electric Toothbrush PRO3 3500, now £45 (was £100)
Lock in volume: John Frieda's bestselling PROfiller+ Shampoo now £6 (33% off)
By Emily Knott
Transform your thin, fine hair with John Frieda’s PROfiller+ Thickening Shampoo, now on sale for just £6.
Achieve thicker, fuller, and stronger hair with its expert formulation featuring Biotin and Hyaluronic Acid.
John Frieda PROfiller+ Thickening Shampoo for Thin, Fine Hair, 250ml, now £6 (was £8.99)
How can you take part in Amazon Prime Day?
By Emily Knott
The Prime Big Deal Days event is exclusive for Prime members, so you must be signed up for a Prime membership to take part.
An Amazon Prime membership costs £8.99 a month, or £95 for a year and will grant you access to exclusive shopping events and includes perks like free and fast shipping, access to Prime Video, Prime Music, and much more.
If you've not had a Prime membership in the last 12 months, you can sign up for a free 30-day trial and cancel anytime.
Cleaning up the savings: Shark Steam Mop now £80.98
By Emily Knott
Achieve sparkling clean hard floors with the Shark Klik n’ Flip Steam Mop, now 33 per cent off.
Its Klik n’ Flip technology and Steam Blast mode provide double-sided cleaning power and targeted steam for a thorough, chemical-free clean – all in a lightweight, user-friendly design.
Shark Klik n' Flip Steam Mop for Hard Floors with Steam Blaster White & Blue S6001UK, now £80.98 (was £119.99)
Straight to the point! 22% off GHD Gold Styler
By Emily Knott
Transform your locks into a runway-ready masterpiece with the ghd Gold Styler – now 22 per cent off in this limited-time Prime Day deal.
With dual-zone technology and advanced heat sensors, it ensures a consistent temperature of 185 degrees celsius, delivering salon-quality results.
ghd Gold Styler – Hair Straighteners, now £139.99 (was £179)
Shave and save! Philips' number one bestselling electric shaver now 54% off
By Emily Knott
Score the Philips Shaver Series 3000 (Model S3233/52) at an amazing 54 per cent off.
Enjoy a comfortable, clean shave with 5D pivot and flex heads and power cut blades, plus a built-in trimmer for your grooming needs. Cordless convenience with up to 60 minutes of shaving on just an hour’s charge.
Philips Shaver Series 3000 Dry And Wet Electric Shaver (Model S3233/52), Shiny Black, 2 Pin Bathroom Plug, now £54.99 (was £120)
What time does Amazon Prime Day start?
By Emily Knott
Amazon Prime Day starts tonight at midnight, October 10, at 00:01 AM. Get ready for a shopping extravaganza with live coverage of the best deals until the clock strikes midnight on Wednesday, October 11.
The Prime Big Deal Days event is exclusive for Prime members, so you must be signed up for a Prime membership to take part.
If you've not had a Prime membership in the last 12 months, you can sign up for a free 30-day trial and cancel anytime.
Kenwood stand mixer now 42% – lowest price ever at Amazon
By Emily Knott
Shop the Kenwood Stand Mixer, featuring a 1200W ChefMotor with fold function and built-in EasyWeigh Scales for precise baking, now on sale for its lowest-ever price at Amazon.
Kenwood Titanium Chef Baker, Kitchen Machine with K-Whisk, Stand Mixer with Kneading Hook, Whisk and 5L Bowl, KVC65.001WH, Power 1400W, White, now £309 (was £529.99)
Stepping into savings: Crocs Classic Clogs now up to 33% off (and they're selling out)
By Emily Knott
Upgrade your style with the trendy Crocs Unisex Classic Clogs on Amazon Prime Day. Enjoy up to 33 per cent off and choose from a spectrum of colours from classic black to Barbie pink, making every step as comfortable as it is stylish.
Crocs Unisex Classic Clogs, various colours, from £29.99 (was £44.99)
Lightning Deal: Hedge Trimmer now £63.99 (but time is running out!)
By Emily Knott
Shop the SuperHandy Hedge Trimmer now with 20 per cent off.
Its 610-millimetre double-hardened steel blade effortlessly cuts branches up to 5/8 inches thick, and with a powerful motor reaching 1500rpm, it ensures efficient and high-performance trimming.
SuperHandy Hedge Trimmer 610mm 600W Corded 230V Lightweight Lawn and Garden Landscaping, now £63.99 (was £79.99)
Need help in the kitchen? The Ninja 3-in-1 Food Processor & Blender is 15% off
By Emily Scrivener
Three culinary tools in one kitchen appliance: a food processor, multi-serve blender and personal blender, the Ninja 3-in-1 Food Processor creates anything from dips to drinks, doughs and desserts. Plus, ingenious automatic one-touch blending and processing programs do all the hard work for you.
Ninja 3-in-1 Food Processor & Blender, now £169 (was £199.99)
Explore the 35 best Amazon Prime Day deals in our guide
By Emily Knott
Discover the top 35 early deals handpicked by our dedicated editors. From bulk biscuits to cutting-edge smart speakers and TVs, this is your go-to destination for today's must-grab bargains. Don't miss out!
The 35 best early October Amazon Prime Day deals live right now – save up to 60% on smart TVs, Echo devices, Tapo plugs and more
Oral-B's Cross Action toothbrush heads are better-than-half-price
By Emily Scrivener
Stock up on your electric toothbrush heads and get eight Oral-B Cross Action Toothbrush Heads for just £16.77 – a huge saving of 53 per cent.
Plus, they help to remove up to 100 per cent more bacterial plaque for cleaner teeth and healthier gums vs. a manual toothbrush.
Oral-B Cross Action Toothbrush Heads, now £16.77 (was £35.99)
Lost? Not anymore! Apple AirTag FOUR pack now £99
By Emily Knott
Never lose your essentials again with the Apple AirTag four-pack.
Effortlessly track and locate your keys, wallet, luggage, backpack, and more with a simple one-tap setup using your iPhone or iPad – all for just £99 for a pack of four, ensuring peace of mind at your fingertips.
Apple AirTag (4 pack), now £99 (was £119)
Turbocharge your home Wi-Fi: Amazon eero mesh Wi-Fi 5 router system lowest price ever
By Emily Knott
Transform your home with the Amazon eero Mesh Wi-Fi 5 system at its lowest price ever.
Enjoy lightning-fast, seamless connectivity across 140 square metres, with easy setup, automatic updates, and the power to expand your coverage effortlessly. Say farewell to dead zones and elevate your Wi-Fi experience for streaming, gaming, and working from any corner of your home.
Amazon eero mesh Wi-Fi 5 router system | 1-pack | coverage up-to 140 sq.m, now £44.99 (was £69.99)
Book worms rejoice! Get 20% off the Kindle Paperwhite
By Emily Scrivener
Read anytime and anyplace with the Kindle Paperwhite, now 20 per cent off at Amazon. Thin, lightweight and with a signature 300 ppi glare-free Paperwhite display, you can read in any light. plus it has a very generous battery life of up to 10 weeks.
Kindle Paperwhite | 16 GB, now £119.99 (was £149.99)
What time does Amazon Prime Day start?
By Emily Knott
Amazon's Prime Big Deal Days kicks off tonight at midnight, Tuesday, October 10, offering a 48-hour window for savvy shoppers to snag great deals.
The Prime-exclusive event runs until the end of Wednesday, October 11.
Stay tuned and bookmark our live blog for top-notch Prime Day deals as we aim to make your shopping experience smarter, not harder.
Amazon has slashed 25% off these Le Creuset Coffee Mugs
By Emily Scrivener
Brighten up your morning cup of coffee with a generous 25 per cent saving on these popular Le Creuset Coffee Mugs. You can now get a set of six gorgeously coloured mugs for only £63.75.
Le Creuset Stoneware Rainbow Coffee Mugs, 350ml, now £63.75 (was £85)
Most popular early Prime Day deals
By Emily Knott
Amazon Prime Day kicks off at midnight tonight, but early birds are already seizing unbeatable deals.
Bargain hunters are swarming to grab bestsellers, and some hot items are flying off the virtual shelves.
Dive into the excitement with a sneak peek at the early deals that MailOnline readers can't get enough of right now.
Hear the joy: Echo Dot Kids 2022 Edition now 58% cheaper
By Emily Knott
Get the Echo Dot Kids (5th generation, 2022 release) now at 58 per cent off. It’s a smart speaker designed for kids, featuring improved sound quality for music, bedtime stories, and homework help with Alexa.
Plus, enjoy one year of Amazon Kids+ for safe learning and play, and benefit from easy-to-use parental controls for a worry-free experience.
Echo Dot Kids (5th generation, 2022 release), now £26.99 (was £64.99)
Shark's Stratos vacuum cleaner is on sale for £100 off
By Emily Scrivener
The Shark Stratos Cordless Stick Vacuum Cleaner is on sale for 20 per cent off right now on Amazon – that’s a huge saving of £100.
It features the brand’s Anti Hair Wrap Plus, anti-odour technology, and a DuoClean floorhead that glides from carpets to hard floors, with two motorised brush-rolls in one floorhead.
Shark Stratos Cordless Stick Vacuum Cleaner, now £399.99 (was £499.99)
Pearly whites! The Waterpik water flosser is now under £69
By Emily Scrivener
The highly-rated Waterpik Cordless Advanced Water Flosser removes bacteria deep between teeth and below the gum line where brushing and traditional flossing cannot reach. It’s now on sale for 27 per cent off.
Waterpik Cordless Advanced Water Flosser, now £68.99 (was £94.99)
Sweet deal alert – 400g Border Biscuits box now under £4
By Emily Knott
Indulge in the exquisite Border Biscuits Classic Sharing Pack Gift Box, featuring Viennese Whirls, Butterscotch Crunch, Shortbread Rings, and more premium cookies; the perfect biscuit gift to share, all for under £4.
Border Biscuits – Classic Sharing Pack Gift Box 400g, now £3.84 (was £5)
Limited stock! 50-inch smart TV under £400
By Emily Knott
Get the Amazon Fire TV 50-inch Omni QLED series 4K UHD smart TV at its lowest price ever – limited stock available, so grab yours now.
Immerse yourself in stunning 4K Quantum Dot Display, advanced HDR, and hands-free Alexa control for the ultimate viewing experience.
Amazon Fire TV 50-inch Omni QLED series 4K UHD smart TV, Dolby Vision IQ, local dimming, hands free with Alexa, now £399.99 (was £649.99)
Fashion deal: Superga's canvas trainers are 25% off
By Emily Scrivener
Endlessly versatile, the classic Superga’s can be added to your wardrobe with ease, styling effortlessly with jeans, dresses and even leggings. And they’re now 25 per cent off.
Superga Unisex's Cotu Classic Trainers, now £40 (was £53.09)
This bestselling Maybelline mascara is now only £8.99
By Emily Scrivener
Richly pigmented without annoying flaking, this bestselling mascara will help define, curl and multiply your lashes – all for under £9 (now £8.99).
Maybelline New York Lash Sensational Sky High Mascara, now £8.99 (was £11.99)
Best Ninja air fryer offers to expect for Amazon October Prime Day
By Emily Knott
The demand for air fryers continues to surge, and they consistently emerge as standout purchases during Amazon sales. While steep discounts are yet to be seen, there is currently a selection of Ninja air fryers available at reduced prices.
Bestselling pillows now just £19.99 a pair
By Emily Knott
Designed with a quilted hypoallergenic cover and filled with premium hollow fibre that provides high loft and long-lasting support, they’re an excellent option for back sleepers or those who require good neck support. Although the brand claims they’re comfortable for every sleeping style, side, back and stomach sleepers included.
Adam Home Pillows 2 Pack Hotel Quality with Quilted Cover (2 Pillows), now £16.99 (was £20.99)
Smart speaker sale: Get the Echo Pop for just £17.99
By Emily Scrivener
Score Amazon’s compact Echo Pop for under £20 (now £17.99).
Upgrade your listening experience with impressive sound quality, control your music effortlessly using your voice, and enjoy the convenience of managing your smart home devices. You can even use Alexa’s wide range of skills to set timers, check the weather, reorder supplies, and much more.
Echo Pop, now £17.99 (was £44.99)
Carpet stains? BISSELL PowerClean now 39% off
By Emily Scrivener
Strike out stains on your carpet effortlessly with the BISSELL PowerClean, now 39 per cent off on Amazon. Helping you to being your soft furnishings back to life, this will help wash away dirt and stains that a normal vacuum leaves behind.
BISSELL PowerClean, now £103.98 (was £169.99)
Seamless smart home integration: Echo Flex now £9.99
By Emily Knott
Transform any space into a smarter haven with the Echo Flex – now 60 per cent off!
Control your smart home, get instant info, and enjoy music. Plus, stay connected with family and charge your devices effortlessly with its built-in USB port.
Echo Flex – Voice control smart home devices with Alexa, now £9.99 (was £24.99)
Ring Video Doorbell Wired and Echo Show 5 bundle – 46% discount
By Emily Knott
Get 46 per cent off on the Ring Video Doorbell Wired and Echo Show 5 bundle – your gateway to a smarter home.
Enjoy 1080p HD video, 2-way talk, and instant notifications for an unbeatable price. Seamlessly blend style and security with Ring’s sleek design and Echo Show 5’s versatile display.
Ring Video Doorbell Wired, by Amazon, Works with Alexa + All-new Echo Show 5 (3rd generation), now £79.99 (was £149.98)
Neutralises yellow highlights with Kérastase – now 30% off
By Emily Scrivener
Don’t miss out on 30 per cent off this shopper-loved hair mask. Enriched with blue and violet pigments, the mask has been formulated with Hyaluronic Acid to help smooth and neutralise yellow in blond hair.
Kérastase Blond Absolu Masque Ultra-Violet 200ml, now £32.06 (was £45.80)
The Amazon Fire TV Cube is on sale for its lowest price ever
By Emily Scrivener
Amazon’s fastest-ever streaming media player is now on sale for its lowest price, now just £109.99. Twice as powerful as Fire TV Stick 4K Max, you can use it to watch favourites from Netflix, Prime Video, Disney+ and more.
Amazon Fire TV Cube, now £109.99 (was £139.99)
Hot deal alert: 4K Fire TV Stick restocked at £34.99
By Emily Knott
Enjoy endless entertainment from top streaming services and live TV channels, all easily controlled with the Alexa Voice Remote for a simple and intuitive home cinema experience. Plus, it’s easy to set up and compact enough to stay discreet behind your TV.
Amazon Fire TV Stick 4K, now £34.99 (was £59.99)
The early Prime Day deals that readers can't get enough of!
By Emily Knott
Get your beauty sleep with these now £9.99 satin pillow cases
By Emily Scrivener
The bestselling Bedsure Satin Pillow Cases provide a perfect slip to protect your skin against sleep lines as well as create less friction for your hair to glide over, reducing hair breakage and keeping it tangle-free.
Bedsure Satin Pillow Cases 2 Pack, now £9.99 (was £11.99)
The popular BaByliss hair-dryer brush is on sale for £27 OFF
By Emily Scrivener
You can recreate your favourite salon styles with the BaByliss hair dryer brush, which allows you to dry, straighten, smooth and volumise your hair in one very handy appliance. And it’s now £27 off on Amazon.
BaByliss Hydro-Fusion 4-in-1 Hair Dryer Brush, now £52.99 (was £80)
Editor approved: John Frieda PROfiller+ Thickening Spray now £6
By Emily Knott
Transform your thin, fine hair into voluminous locks while safeguarding it from heat damage with John Frieda PROfiller+ Thickening Spray, enriched with Biotin and Hyaluronic Acid for 200 per cent thicker hair, reduced breakage, and a lasting, flexible hold – all at an unbeatable price of £6.
John Frieda PROfiller+ Thickening Spray with Heat Protection for Thin, Fine Hair, 150ml, now £6 (was £8.99)
Blink Video Doorbell bundle now at record low!
By Emily Knott
Get the number one bestselling Blink Video Doorbell and Sync Module 2 bundle for the lowest-ever price before Prime Day, and answer your door from anywhere with HD video and two-way audio.
Enjoy up to two years of battery life, customisable alerts, and cloud or local storage options.
Blink Video Doorbell + Sync Module 2 (Wireless), now £49.99 (was £89.98)
This Bosch cordless vacuum is a huge 43% off
By Emily Scrivener
Get help around the house with the Bosch ProPower cordless vacuum cleaner that is fast and thorough for convenient everyday cleaning. Don’t miss the opportunity to save 43 per cent off!
Bosch Athlet Serie 6 BBH6POWGB ProPower 25.2V Cordless Vacuum Cleaner, now £159.20 (was £279.99)
When is Amazon Prime Day 2023?
By Emily Knott
Amazon's October Prime Day, officially named Prime Big Deal Days, will start tomorrow, Tuesday, October 10 and end on Wednesday, October 11.
The sale will include thousands of impressive and exclusive lightning deals for Prime members.
If you're excited about the upcoming sale, start saving now! Check out fantastic deals on Amazon's deals hub, or follow our live blog for the best savings to add at checkout. Don't wait for the event to begin to grab great deals.
Upgrade your mattress this autumn with this cosy Silentnight topper – now 23% off
By Emily Scrivener
Make the most of the darker evenings and mornings with the Silentnight Mattress Topper which adds an extra five centimeters of cushioned comfort on top of your mattress. And it’s now a very handy 23 per cent off.
Silentnight Airmax Double Mattress Topper, now £37.85 (was £49)
SIX months supply Allacan Cetirizine Hayfever Allergy Tablets now £4.48
By Emily Knott
Get a six-month supply of Allacan Cetirizine Hayfever Allergy Tablets for under a fiver. Promising fast and effective 24-hour relief from hay fever
and allergies, tablets are suitable for adults and children aged six and above.
6 Months Supply Allacan Cetirizine Hayfever Allergy Tablets 30 x 6, now £4.48 (was £5.29)
Smart home, smart price: Score FOUR Tapo Smart Plugs for £21.99
By Emily Knott
Get the Tapo Smart Plug four-pack now for 56 per cent off. Control your devices with ease using voice commands through Amazon Alexa or Google Assistant, and enjoy a hassle-free setup with no hub required.
Plus, schedule and manage your electronics remotely using the free Tapo app for ultimate convenience.
Tapo Smart Plug Wi-Fi Outlet x 4, now £21.99 (was £49.99)
Read, play and listen on the go with 45% off the Fire HD 8 tablet
By Emily Scrivener
With the Amazon Fire HD 8, you can get up to 13 hours of reading, browsing the web, watching videos and listening to music at home and on the go. And it’s a huge 45 per cent off, now just £54.99.
Amazon Fire HD8 tablet, now £54.99 (was £99.99)
Shop the Blink Mini indoor smart security camera for just £17.99
By Emily Scrivener
Upgrade your home security and give yourself peace of mind with this top deal on the Blink Mini. See the inside of your home on your smartphone no matter where you are with Blink Mini’s HD video and built-in infrared night vision.
Blink Mini, now £17.99 (was £29.99)
Our favourite early Prime Day deals
By Emily Knott
Ring Doorbell Wired and Echo Pop bundle just £44.99
By Emily Knott
Upgrade your home security with the Ring Video Doorbell Wired bundle – featuring 1080p HD video, Two-Way Talk, and Advanced Motion Detection. Plus, score an Echo Pop for just a fiver and enjoy seamless integration with Alexa for a smarter, safer home – all while saving 57 per cent.
Ring Video Doorbell Wired, by Amazon, Works with Alexa + Introducing Echo Pop | Charcoal – Smart Home Starter Kit, now £44.99 (was £104.98)
Get two Oral-B Vitality Pro Brushes 50% off
By Emily Knott
Get the Oral-B Vitality Pro 2x Electric Toothbrushes now at the lowest price ahead of Prime Day, with an exclusive 50 per cent off.
Achieve a superior and gentler clean with Oral-B’s 2D cleaning technology, featuring three brushing modes and a dentist-inspired round brush head for a deep yet gentle cleaning experience.
Oral-B Vitality Pro 2x Electric Toothbrushes For Adults, now £39.99 (was £79.99)
Sip stylishly: Bodum PAVINA – £12 for TWO glasses
By Emily Knott
Crafted from heat-resistant borosilicate glass, these number-one bestselling coffee cups (now 76 per cent off for Prime Day) not only have a stylish transparent double wall construction but also keep your drinks at the ideal temperature – hot or cold.
Bodum Pair of PAVINA Double Walled Thermo Glasses 0.45 L, 15 oz – Transparent, now £12 (was £49.90)
Honeywell Tower Fan lowest price ever – £24.83 only (that's 72% off)
By Emily Knott
Now 72 per cent off this discounted fan is the perfect post-summer steal, often sold out in peak season. Enjoy the convenience of an easy-to-use LED display, remote, and a stable oscillation feature, coupled with a timer and three wind modes for personalised comfort, all backed by Honeywell’s quality with a reassuring 3-year guarantee.
Honeywell Comfort Control Tower Fan HO-5500, now £24.83 (was £88.99)
1TB Xbox expansion card slashed to historic low – 49% discount
By Emily Knott
Get the Seagate Storage Expansion Card for Xbox Series X|S at the lowest price ever.
Enjoy seamless gameplay with faster load times and quick resume, and expand your storage by 1TB for thousands of games without sacrificing performance. Exclusively designed for Xbox, it’s the perfect addition to enhance your gaming experience.
Seagate Storage Expansion Card for Xbox Series X|S, 1TB, SSD (Solid State Drive), NVMe SSD for Xbox Series X|S (STJR1000400), now £125.99 (was £246.55)
Fire TV Stick drops to £29.99!
By Emily Knott
Get the latest Amazon Fire TV Stick, now on sale for just £29.99. With 50 per cent more power than the previous model, this streaming device offers fast Full HD streaming, an Alexa Voice Remote for easy control, and Dolby Atmos support for a cinematic audio experience.
Enjoy thousands of apps, Alexa skills, and channels, and as an Amazon Prime member, dive into unlimited access to a vast library of films and TV episodes.
Amazon Fire TV Stick, Alexa Voice Remote, now £29.99 (was £44.99)
Tick-tock! Echo Dot (5th Gen) with Clock – 51% off for Prime Day
By Emily Knott
Experience the best audio with Amazon’s 5th generation Echo Dot with clock – enjoy clearer vocals, deeper bass, and vibrant sound in any room.
Stay organised and entertained with the improved LED display, showing time, alarms, weather, and more, while Alexa helps you control your home and enjoy hands-free convenience.
Echo Dot with clock (5th generation, 2022 release), now £31.99 (was £64.99)
Snap it up! Tapo indoor camera just £21.50
By Emily Knott
Secure your home with the TP-Link Tapo Pan/Tilt Smart Security Camera, now 39 per cent off for Prime Day.
Enjoy 1080P HD live streaming, night vision, two-way audio, and motion detection with customizable zones. No hub required, easy setup, and a 30-day free trial of Tapo Care for advanced features and cloud video storage.
TP-Link Tapo Pan/Tilt Smart Security Camera, Indoor CCTV, now £21.50 (was £34.99)
How long is Amazon Prime Day?
By Emily Knott
Available exclusively for Prime members, the sale begins at midnight on Tuesday, October 10, and runs for 48 hours until the end of Wednesday, October 11. Early deals are already up for grabs!
If you've not had a Prime membership in the last 12 months you can sign up for a free 30-day trial and cancel anytime.
Hot offer: 43-inch Amazon Fire TV 4K UHD Now 42% cheaper – now under £250
By Emily Knott
Experience stunning 4K entertainment with the Amazon Fire TV 43-inch 4-series Smart TV, now at its lowest price ever. Experience lifelike visuals in 4K Ultra HD with HDR 10, HLG, and Dolby Digital Plus support.
Navigate effortlessly with the Fire TV Alexa Voice Remote through a vast library of over a hundred thousand films and TV episodes, including popular services like Netflix, Prime Video, and Disney+.
Amazon Fire TV 43-inch 4-series 4K UHD smart TV, now £249.99 (was £429.99)
Save BIG: Panasonic True Wireless Earbuds now 60% off (lowest price ever!)
By Emily Knott
Get the Panasonic RZ-S500WE-W True Wireless Earbuds with Dual Hybrid Noise Cancelling at an unbeatable price of £59.99 – your budget-friendly alternative to Apple AirPods.
Immerse yourself in uninterrupted music with a perfect fit, IPX4 water resistance, and Alexa built-in, all while enjoying 19.5 hours of playback with the charging case.
Panasonic RZ-S500WE-W True Wireless Earbuds, now £59.99 (was £149.99)
Grab the Lenovo IdeaPad 5 Chromebook for less than £200!
By Emily Knott
Get the Lenovo IdeaPad 5 Chromebook 14 Inch now at 52 per cent off in Storm Grey. Weighing just 3.13 lbs, it boasts a thin 16.6-millimetre design, 4GB RAM, 128GB SSD, and Intel Pentium Gold 750 processor for powerful performance on its 14-inch Full HD display; enjoy enhanced privacy features and seamless connectivity with Wi-Fi 6 and Bluetooth.
Lenovo IdeaPad 5 Chromebook 14 Inch Full HD Laptop, now £193.49 (was £399.99)
Sweet deal: Cadbury & OREO 64-biscuit bulk box- under £15 (31% off)
By Emily Knott
Indulge in a delectable feast with this bulk buy box of Cadbury & OREO biscuit selection, a 1.8kg assortment of Milk Chocolate Fingers, Time Out, and more, perfect for stocking up your cupboards at a fantastic price of under £15, offering a 31 per cent saving – the ultimate treat for family, parties, offices, and lunch boxes!
Cadbury & OREO Biscuit 64 Selection Bulk Box of Treats 1.8kg, now £14.45 (was £21)
Don't miss out: 51% discount on Tefal 2-in-1 air fryer
By Emily Knott
Experience the ultimate cooking versatility with the Tefal Easy Fry Classic 2in1 Air Fryer and Grill. Save time and energy, and enjoy healthier meals with its exclusive Extra Crisp technology, while the smokeless indoor grilling and easy-to-clean design make cooking a breeze.
Tefal Easy Fry Classic 2in1 Air Fryer and Grill 4.2 Litre, now £49 (was £99.99)
Sparkling savings: Get 90 dishwasher tablets and save 55% off – now under £12
By Emily Knott
Today, you can stock up on household cleaning essentials this autumn/winter and save over £14 off these bestselling dishwasher tablets.
Their powerful formula removes stubborn stains and even baked-on food, leaving your dishes and cutlery sparkling clean.
Finish All in 1 Max Dishwasher Tablets Lemon Scent, 90 Tablets, now £11.74 (was £26)
Hate ironing? Score this bestselling clothes steamer for £29.99
By Emily Knott
Thanks to the BEAUTURAL Clothes Steamer that’s quick to use and super lightweight, there’s no faffing about with the ironing board. Instantly freshening your clothes, the powerful 1200W steamer with a large 260ml Water tank steams continuously for 15 minutes and preheats in only 35 seconds or less.
BEAUTURAL Steamer for Clothes, now £29.99 (was £49.99)
50% off: Transform your car with Echo Auto's Alexa integration
By Emily Knott
With hands-free Alexa access, this slim and stylish device, which is now half-price ahead of Prime Day, brings the power of voice control to your car, allowing you to effortlessly play music, make calls, send texts, and even control smart devices at home while you’re on the road.
All-new Echo Auto (2nd generation), now £29.99 (was £59.99)
Grab a Ring Video Doorbell for just £59.99
By Emily Knott
See, hear and speak to anyone at your door from anywhere with Ring Video Doorbell now a massive 40 per cent off.
With the smart doorbell, you can get instant notifications via your smartphone when visitors press your doorbell or trigger the built-in motion sensors and connect to a real-time live view.
Ring Video Doorbell (2nd Gen) by Amazon, now £59.99 (was £99.99)
Save big on smart plugs: Get four for only £21.99 – a massive 56% price drop
By Emily Knott
Get the Tapo Smart Plug four-pack now for 56 per cent off. Control your devices with ease using voice commands through Amazon Alexa or Google Assistant, and enjoy a hassle-free setup with no hub required.
Plus, schedule and manage your electronics remotely using the free Tapo app for ultimate convenience.
Tapo Smart Plug Wi-Fi Outlet (4 Pack), now £21.99 (was £49.99)
Grab the Echo Dot (5th Gen, 2022) at its lowest price ever
By Emily Knott
The latest Echo Doth 5th generation is on sale for 60 per cent off (back down to its lowest price) for Amazon Prime Big Deals Day.
Hailed as the best-sounding Echo Dot yet, users can expect an improved audio experience compared to any previous Echo Dot with Alexa, boasting double the bass with clearer vocals and vibrant sound in any room.
Echo Dot (5th generation, 2022 release), now £21.99 (was £54.99)
Rolling in savings: Snags 72 rolls for less than £25!
By Emily Knott
Always running low on loo roll? Now is the perfect time to stock up as Splesh by Cusheen bulk toilet roll is on sale for just £23.99 for 72 rolls.
The 3-Ply toilet rolls are made from three layers of super soft white tissue paper, for maximum absorption.
Splesh by Cusheen Toilet Roll Bulk Buy (72 Toilet Rolls), now £23.50 (was £34.49)
Sleep blissfully with Molblly's memory foam pillows now 43% off
By Emily Knott
If you’re looking for the perfect pillows to help you get a great night’s sleep, look no further than the Molblly Shredded Memory Foam Pillows.
With a soft touch cover and filled with gel sponge particles to provide a cosy and comfortable feeling all night long, these pillows are designed for both back and side sleepers to keep your spine straight and prevent aches and neck pain.
Molblly Shredded Memory Foam Pillow (2 Pack), now £22.99 (was £39.99)
Pour yourself a litre of cheer without draining your wallet – Baileys Original Irish Cream Liqueur 41% off
By Emily Knott
Indulge in the holiday spirit and stock up ahead of the Christmas countdown with a velvety smooth litre of Baileys Original Irish Cream Liqueur, now at an irresistible £13 with 41 per cent off.
This creamy concoction is the perfect tipple to elevate your festive cheer, ensuring your Christmas is merrier and your wallet jollier.
Baileys Original Irish Cream Liqueur 1L, now £13 (was £22)
How can you take part in the Amazon Prime Big Deal Days event?
The Prime Big Deal Days event is exclusive for Prime members, so you must be signed up for a Prime membership to take part.
An Amazon Prime membership costs £8.99 a month, or £95 for a year and will grant you access to exclusive shopping events and includes perks like free and fast shipping, access to Prime Video, Prime Music, and much more.
If you’ve not had a Prime membership in the last 12 months you can sign up for a free 30-day trial and cancel anytime.
Disclaimer: All Amazon prices mentioned are accurate at the time of publication.
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