The tussle between two leading companies for luxury electric cars just got real. So, which is the real luxury: Tesla or Apple?
Tesla and Apple are well-known global companies and have an ocean of a market. Apple has a market cap at about 2 trillion dollars, whereas Tesla boasts a market cap of about 780 billion dollars. Apple is undoubtedly the leading company when it comes to calculating its worth, but Tesla, too, has been leading the race of making electric cars for a while. Tesla’s self-driven electric vehicle is all a part of Elon Musk’s future city.
It comes with impressive features that give the world an insight into the future. However, Apple, too, has been working on an electric vehicle secretly. The cut-throat competition between these two giants has created tension in the world. Tesla already owns about 18 percent of the market share when it comes to electric vehicles. Apple, on the other hand, excels in the manufacture of electronic gadgets. It occupies about 11 percent of the market share globally and rules 40 percent of the US market.
It is Apple’s motto to excel in manufacturing, and it intends to defeat Tesla in its own game. An interesting fact is that Elon Musk wanted to sell Tesla to Tim Cook, Apple’s CEO. Cook had refused, and Apple was already working on a project of their own to beat Tesla in producing the world’s best electric vehicles.
Apple recently confirmed the rumors about making this car under Project Titan. The following are the significant points of comparison in determining who shall win this race.
The Quality of the Battery being Used
One of the significant factors that affect the competition between Tesla and Apple in manufacturing the world’s best luxury EV is the kind of batteries used. Apple is typically ambitious in beating Tesla in its battery game and has claimed to produce batteries that will occupy less space while being more efficient. Elon Musk, however, thinks this is over-ambitious and scientifically impractical on Apple’s part.
He even mocked his competitor publicly on Twitter. However, Apple has ignored this tweet. Cook and his team have been rumored to be collaborating with Hyundai and a company based in Taiwan, Hota Industrial Manufacturing. Their target is to create a mono cell battery that will occupy minimal space and hardly take 20 minutes to charge. Its mileage will be at least 400 to 500 miles.
Advanced Security Measures
When it comes to electric vehicles, security measures hold utmost importance. While the car’s computer system will take care of the ride, there are high chances of it getting hacked. Apple has tried to win the competition from Tesla by arranging high-tech security features in their new luxury electric vehicle.
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It has prepared the EV to battle against the deadliest of cyberattacks—the C1 chip with an A12 Bionic processor can equip the model with inbuilt AI capabilities. The Artificial Intelligence installed will assist the driver like Siri or Alexa. The system will be wholly integrated with IOS and Siri.
Likewise, it comes with an added feature for the driver’s safety. The AI will have the technology that will be wholly automated when it detects the driver to be tired, sleepy, or even reckless.
Appearance and Special Features
The main characteristic that defines a luxury car is its smooth-functioning and autonomous driving. However, Apple is giving tough competition to Tesla by introducing several unique features such as appearance. Rumors say that the Apple model will be a lot like the Tesla model.
It will have a fine aerodynamic body, and its specialty will be concerning high-resolution LED screens, which will serve as the headlights and taillights. More importantly, the Apple luxury electric car will have LIDAR sensors, something that Tesla cannot boast. These sensors will form a 3D image of the routes being taken by the vehicle for the AI to come up with better discretion.
Even when it comes to pricing, the competition seems promising between the two giant companies. From what the expert Gene Munster has prophesied, Apple’s luxury electric car’s retail pricing will be around 75,000 dollars. This estimated amount is lower than that of the Tesla Model X car, which costs 81,190 dollars. Although, it is more than the model S EV, which costs up to $70,620. These features make it challenging to decide which is the real luxury electric car. The answer may come up by 2024!
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Sources – TheRichest, Financial Review, Andy Slye
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